Things to avoid when dealing with SEO campaigns

While we don't have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. Though it usually serves as supplementary information to the more-important titles, descriptions, and headers (see two sections above), you shouldn't neglect …

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The hardest part of SEO is waiting for redirects to work

Successful search marketing is about getting more visibility on the web, and that requires a careful balance between points: finding opportunities that have the greatest visibility and finding opportunities that require the least amount of effort (or spending). Use subsequent, smaller headings to outline different list items. Not every headline …

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Ridiculous rules about bread crumbs

For most marketing agencies, their link building service is a necessary hassle. By amplifying your client?s existing efforts, you?re getting the most out of each piece of content they create and generating great SEO results with less heavy lifting. Just as Google has always been focused on providing …

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Learn to do link bait like a professsional

The more detailed, concise, and compelling you are in the language you use, the better results you'll see. our first option is to write a piece of content that focuses specifically on your business. In descriptions, focus on describing the product concisely, and include any and all technical specifications you …

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Determining the goal for the site

Hreflang supports any two letter ISO 639-1 language code. These negative sentiments are normally caused by a bad experience with a vendor or particular brand. You can network with other SEOs as well. Have you ever tried to buy an artisan rockinghorses round here? Have you seen this great place …

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Clarification about quality

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one's website picked up by the search engine. The practice of link building …

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One element of your strategy should look at html

Your website is undoubtedly one of your most valuable marketing channels for your business and therefore it I'm sure you don't want to spend time creating content no one wants to read. The concept stems from mainframe computers in which one physical piece of hardware is logically partitioned to provide …

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Having fun with blogs

Repetition helps increase consumer ad recall as well as brand recall. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. It's sometimes hardest to do organic search optimization projects …

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Make sure your website is indexed in search engines

You can get started with Google sitemaps and other webmaster tools by visiting Google at google.com/webmasters/tools. All changes and additions should be deliberate and meaningful. Cheaters tend to assume others will be taking shortcuts as well, so they're betting their client doesn't know the difference between types …

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The latest trends in scraping

Using your focus keyword in the headline can also be a good idea, but don't try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the …

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Here's what industry insiders think about meta tags

The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. You can't seem to find your content anywhere. Employees should not be writing reviews, ever. Imagine having …

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Reasons why you cannot learn meta tags well

In the early days of search, link building was a breeze. Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying customers. The more relationships you have and the more people trust you, the more people will talk about you, link to …

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Write a 1000+ words article about site submissions

Research keywords and competing websites to select ideal keywords. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. They do not have knowledge about the …

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Top trends in html to watch

How do soldiers and generals alike prepare for battle? Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits …

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Why most people will never be great at authority sites

If you want to rank in Google you have to make sure that you're using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. Does your website's content fall a little too close to the …

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Essential ingredients for any web page should include URLs

In most cases, overt solicitations for products or services aren't welcome. Do you review and analyze your competitor's website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. Ideally, if you're running your own small business, doing …

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What's the story about meta tags

The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to …

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When auditing your site, take time to think about backlinks

SEO works by a search engine, such as Google, sending out software called 'bots' that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called 'crawling' and once the bot returns, it relays the …

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Google ranking factors can be affected by search queries

Does that change how they see the product or whether they need to buy something else? Sites designed for an older audience are not the same as those designed for teenagers. Panda updates are changes to Google's algorithms which are aimed to 'lower the rank of low-quality sites or thin …

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Create a search marketing strategy based on RSS feeds

You have to be extremely proactive to stay on top of what's going on in the industry. Successful brands possess two characteristics: the top of mind and the consumer's top choice. To reach consumers, marketers recognize that today's consumers use multiple devicesin several ways. As I walked into the room …

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When your use of social media becomes obsessive

In short, content flagged as "thin" is not inherently bad; however, it is almost always less valuable to visitors as unique, carefully written content. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and …

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Understanding rankings

Social signals aren't an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. CMO's eyes light up when they hear growth hacking; it feels new and chichi. In the emerging days of the Web, directories were …

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Layout, formatting and text links combine to make great SEO

This keyword uses numerous different words and as such can also be known as a search phrase. Someone may search for particular outdated statistics only for comparative purposes. Before we close this chapter, we will cover the important topics of website usability and website accessibility. The shift to mobile devices …

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Taboos about ROI that you should know

SEO practices that involve deception and are disapproved by the search engines. It's a little reassuring, too, that some things we make online have a chance to endure. Digital marketing combines all of the components of e-commerce, internet marketing, and mobile marketing. Backlinks are commonly referred to as one of …

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Here's what industry insiders think about web 2.0

A high authority site will rank much faster than you. Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. Remember the last time you wanted to …

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Help you keep your site better organized, by making use of SERPs

This directly improve prospects a business' online prospects!If you are a business owner who is looking for this type of improvement for your websites potential, then you don't have to worry about all the technical stuff. Today, and for the foreseeable future, SEO is much less about optimizing for …

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Search marketing implications related to googlebot crawlers

The newness of the product, the economy, and any other complicating factors should be reviewed when attempting to tie budgeting expenditures to marketing and communications objectives. Marketing objectives are paired with key target markets. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search …

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