Top trends in html to watch

How do soldiers and generals alike prepare for battle? Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits …

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Cracking the ROI code

SEO is partly about building appropriate content and partly about getting people to link to you. Test your website URL in Google's Mobile Friendly test for this. Google was created by Larry Page and Sergey Brin at Stanford University. Before you decide to put a link on a web directory …

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Adopt a customer centric view of walled garden sites

SEO's need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives of …

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Consider link exchanges at the inception

The concept of 'link' is changing in that respect. Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. Planning keyword …

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Unconventional knowledge about html that you won't find in books

In some cases, thin content can be written out by a program that plugs in terms identified as having either a high search volume or a low level of competition. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It's particularly …

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Difficult things about URLs

Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. Authority is often used outside of Moz's metric to describe a domain's relative strength, determined in large part by their backlink portfolio. Earning links is …

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Web page optimization best practices

Make sure to budget appropriately. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one - but small can still make a difference in the grand …

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When your use of ROI becomes obsessive

Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. Here …

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Here is a quick way to solve a problem with sitemaps

SEO will never be a one-size-fits-all exercise. 'Content is the King', it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not …

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One important aspect is comment spam

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website's search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. Make …

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Adjust your appearance in search by utilising white hat SEO

Make sure the robots tag is included in your meta tags to improve crawling rates. Search marketing provides intrusion value. Longer posts provide more value for readers, but only if they're of great quality. Integrated Marketing Communications programs are built on this foundation, as are the other elements of the …

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Create a search marketing strategy based on page rank

But by 2010, people used five million hashtags daily so Twitter began to index them. Once you arrived at the page though, you clicked away without feeling satisfied. There are two main philosophical buckets of practices for SEO: black hat and white hat. The days of stuffing keywords into bad …

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The broken link-building method aided by URLs

The customer typically will not develop loyalty to a brand without sufficient knowledge. Most SEOs would agree that Google's SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren't featured in one, or they can result in a welcome boost if you …

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Unlocking the mystery of doorway sites

Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience. Even though most coupons are never actually used, they improve branding and name recognition. Brand mentions and online citation must be handled carefully and well-incorporated into the site content; In link analysis …

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Optimise your site, paying special attention to analysis

Other consumers handle (touch) and read (see) a coupon offer. Use search engine friendly permalinks. Try not to have too many '&', '?', '!' etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. Internal links can help you prove your authority in a particular field …

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Use organic outreach along with RSS feeds to make a difference

This change has brought a revolution in the marketing industry. SEO copywriting is quality writing. Period. The keyphrases shouldn't make the writing hard-to-read, sound repetitive, or lose its conversion focus. Advertisers have long understood the power of messages that address people's emotional needs, taking advantage of a theory developed by …

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Write about landing pages

In terms of sales, being a top-ten listing has resulted in a 42 percent increase in sales the first month and a 100 percent increase the second month. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. You can use your blog …

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A do-it-yourself guide to keywords

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. Research your competitors - now you've got your list, look closely at their websites, specifically the written content and look at …

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Go long-tail and forget html

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

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Learning about sitemaps

A brand's position is never completely fixed. Besides this, it can also be a great idea to add your local business to Google's 'My Business'. What exactly is evergreen content and why does it matter? Many companies seek to manipulate how they appear, especially if mistakes have been made.

Help …

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Search engine health checks should look at social media

You should consider having access to URL rewriting (.htaccess or httpd.conf configuration files), web server logs, and so on. Warning: Once you update your site with the proper on-page optimization tactics, you might very quickly find yourself starting to improve ranking for a variety of keywords. Some studies suggest …

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Take a customer focused approach to scraping

But all too often, when we want to improve our site SEO, we fall prey to "quick-fixes", just as we do when we're enticed by fad diets. But, content related to Christmas or Thanksgiving, may bring you traffic during those holidays, no matter the year. Googlebot is Google's web spider …

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The worst advice I've heard about CTR

Aligning a brand's message with an influencer's motivation will be the key to success. Although SEO is not a cure-all for businesses, it can fit into a company's overall business strategy in several critical ways Using tools such as Copyscape will help you find if someone has plagiarised your content …

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We've reached a tipping point when it comes to scraping

Work out long-term and short-term campaigns, each with their own goals, and record the metrics for constant improvement and campaign evaluation. A great way to boost your site's search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and …

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When auditing your site, take time to think about organic links

One critical small business SEO practice is to keep an eye on search volume-the number of people looking for a keyword. Instead of going for high-volume keywords that lots of people are searching, seek out keywords with achievable (lower) search volumes. Heading tags are tags that are used for the …

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When your use of LSI becomes obsessive

Conversion rate can mean several different things (depending on the site context). The most successful marketers not only work to share their brand's message, but they concentrate on building unique and personal relationships with their community. Needless to say, Google is going to make meta descriptions and meta titles short …

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Can keyword density help improve my search engine placement?

Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of …

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Headings and link research

Although there are many ways to improve site speed, image compression can typically make an immediate impact. Ranking high with no conversions is a wasted effort. The catch comes in the form of a limitation, such as insufficient space, limited website bandwidth, an insufficient number of email accounts, or insufficient …

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How to deal with scraping

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as …

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Increase Organic Traffic by the manipulation of gateway sites

According to Google, natural links leading back to your site are definitely something to strive for. The Keyword Meta Tag is generally 4 - 5 'keywords', that are relevant to the content of the Website. Although search engine algorithms are a closely guarded secret, we can be confident that the main …

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Learn how to start with landing pages

Generally, restrict PDF files to distributing long documents intended for print, not for reading online. This scenario is highly plausible for revenue reasons. Successful programs increase sales and build brand loyalty. If you think it's hard to be on top at the moment, just wait until five years from now …

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Short Story: The truth about webmaster tools

Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls "search dominance". Canonical URLs, help search engines understand that there is only a single version of the page's URL that should be indexed no matter what other URL versions …

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The philosophy of quality

What value you'll be increasing it to depends; if you're using a CDN they are often still quite low, while if you're not, they're usually higher (anywhere from a few hours to a few days). In the earlier days of SEO, the organic search engine optimization discipline was more of …

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