Learn how to start with landing pages

Generally, restrict PDF files to distributing long documents intended for print, not for reading online. This scenario is highly plausible for revenue reasons. Successful programs increase sales and build brand loyalty. If you think it's hard to be on top at the moment, just wait until five years from now …

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Short Story: The truth about webmaster tools

Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls "search dominance". Canonical URLs, help search engines understand that there is only a single version of the page's URL that should be indexed no matter what other URL versions …

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The philosophy of quality

What value you'll be increasing it to depends; if you're using a CDN they are often still quite low, while if you're not, they're usually higher (anywhere from a few hours to a few days). In the earlier days of SEO, the organic search engine optimization discipline was more of …

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This story about web crawlers will haunt you forever

Many new marketing specialists tend to buy a few followers in order to give their social media a great kick-start. Reaching out to random people and asking them to share your stuff isn't really a promising and efficient tactic. We need to find people who already expressed interest toward a …

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Why most people will never be great at mobile search

The length of your content isn't necessarily an indicator of thinness, Google can also judge the value of content with the "time to long click" metric, which measures how long a user stays on a page after finding it on a SERP before going back to the search engine and …

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Winning marketing strategies for keyword stuffing

Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don't worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. Never sell yourself short and never assume anyone knows your …

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The mysterious world of plugins

The canonical URL tells you / Google what the source of a page is. It's important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines …

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Things that make you love and hate indexed pages

If you scroll down, you will see the area considered to be "below the fold." The term "fold" originated from the printing industry and is a precisely folded edge of paper, also called fold line, used in the preparation for printing. Search engines also rate keywords in header tags more …

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Use an SEO Service for Link Building

Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. So, accordingly Seo technique should also be changed otherwise Seo will dead. Having an appropriate title will increase traffic …

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When your use of 301 redirects becomes obsessive

SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. Annotation-worthy examples …

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Breathe easy

Put it on your business truck! There's no need to spend more time on the optimisation if your content is not appealing enough for your audience. Keep your existing hosting provider as your domain name registrar but ask it to update its domain name server (DNS) records to point at …

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Self-publishing Parasite SEO based purely on bread crumbs

An effective integrated marketing communications program emphasizes a strong and positive brand image. Google is using many of its own or acquired tools and services to retain its grip on the search engine market. Most sites have moved to an adaptive design, which automatically adjusts content to the screen size …

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Tactics around keywords

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Block segment analysis dictates the value of weight / ranking factors a web page is given for a set …

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The benefits of web 2.0 to your search marketing strategy

And the major definitive terms in your query are keywords. Or does the web visitor click on another internal webpage?Grammar and spelling errors send a clear message to Google that your site contains content that is of poor editorial quality. Fourteen percent of searches are followed by a second …

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Types of site changes brought on by non reciprocal links

Many companies have cut traditional media expenditures, moving thedollars to digital media. Some respect it and some see it as folklore. Blogs can bite! Getting high-quality links from outside websites is key - especially if you can find a way to get .edu links. Google sees inbound links coming from websites …

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Why most people will never be great at SEO

When the Web first gained popularity, it became important for a business to have a website. As online activity became more prevalent, it became important for a business to include a domain name in advertising and other materials. Now things have shifted again, and it's vital for a business to …

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High advertisement ratio can be mitigated by using web 2.0

And keyword usage is where on page optimization begins to blend with off page optimization. Every business wants to achieve its goals and doesn't want to invest substantial resources on acquiring an audience to whom it doesn't even offer the chance to convert. Getting high PR links from sites in …

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