Using your focus keyword in the headline can also be a good idea, but don't try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the …

In the early days of search, link building was a breeze. Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying customers. The more relationships you have and the more people trust you, the more people will talk about you, link to …

The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to …

SEO works by a search engine, such as Google, sending out software called 'bots' that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called 'crawling' and once the bot returns, it relays the …

You have to be extremely proactive to stay on top of what's going on in the industry. Successful brands possess two characteristics: the top of mind and the consumer's top choice. To reach consumers, marketers recognize that today's consumers use multiple devicesin several ways. As I walked into the room …

SEO practices that involve deception and are disapproved by the search engines. It's a little reassuring, too, that some things we make online have a chance to endure. Digital marketing combines all of the components of e-commerce, internet marketing, and mobile marketing. Backlinks are commonly referred to as one of …

This directly improve prospects a business' online prospects!If you are a business owner who is looking for this type of improvement for your websites potential, then you don't have to worry about all the technical stuff. Today, and for the foreseeable future, SEO is much less about optimizing for …

The newness of the product, the economy, and any other complicating factors should be reviewed when attempting to tie budgeting expenditures to marketing and communications objectives. Marketing objectives are paired with key target markets. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search …

Black hat SEOs spend nights scheming and biding time before getting caught, such as using bots to take down competition or just generally being kind of evil (you know who you are). Create URLs containing words that describe the page, separated by hyphens. Every little bit counts. It's necessary to …

Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It's about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber in …

You need to make sure that your address is in the area you are actually targeting. If you can't back up your marketing in a specific location, then your efforts are never going to be as rewarding. Websites with fresh content added on a regular basis are given more authority …

You wouldn't want to put hours and hours of time into creating quality content for a keyword that doesn't provide a good return on investment. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. In …

International marketers utilize both standardization and adaptation tactics with regard to brands and products. This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engine. Knowing how people store, retrieve, and evaluate information assists the company's marketing …

Are you also fantasizing about winning the Tour de France, or are you just a victim of some misbegotten belief that this will save you money? For others, the Internet is their lifeline and the core of their business model. It also does not give you any insight into consumers' …

Sometimes, your recipe may already have all the important ingredients for the dish but it could have more to do with how it looks like as a final product. Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in …

Be leery of tools that produce junky code that loads slowly. Although the algorithm update is likely to favour pages that function well on mobile - such as pages that feature readable text without tapping or zooming - if your content is high quality and relates to the search query of a …

Google's Panda update was aimed at improving the quality of search results for their users. This is pretty much what a typical search engine would do before indexing your web pages. Are you looking to target certain demographics or geographical locations? To improve response rates, advertisers have created increasingly complex …

Both 301s and canonical URLs can be used to solve for duplicate content issues. An organic grocery chain, for example, might write about the nutrients in kale or the history of avocado farming. An authority website doesn't necessarily have to be one of the usual big publishers. If you're a …

SEO or Search Engine Optimization is actually a subset of Search Engine Marketing that is all about optimizing a website or webpage for search engines. Make sure your phrases have a search volume of at least seven hundred monthly searches unless you are in a very small niche. What we …

Twitter's users are more racially diverse than the internet as a whole or Facebook. While there's no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. This can be by permanently having it placed …

Already, more than half of Google searches come from mobile devices including smartphones and tablets. In these cases, marketers depend on IT (usually web development and infrastructure teams) for publishing their content, for site maintenance, and so on. These sets of rules determine whether the web page is genuine or …

therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. If you're new to search engine optimization and website marketing, you might have heard words like web crawler, search engine robot, or search engine spider. All of these words refer to …

If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Content Creation is the basis of any website. Whether it is written word, audio voiceovers, informational videos or some other content, it doesn't matter. A marketing communications planning program will often be based …

There's no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. However, building links is an integral part of it mainly because without links, it is impossible for Google to determine …

Recognizing that consumers often prefer experiences over things, companies provide customers with moments to remember rather than more items to put in their homes. Global advertising agencies try to create visual Esperanto, the universal language that makes global advertising possible for any good or service. There are a number of …

Most sites have moved to an adaptive design, which automatically adjusts content to the screen size of the device being used to access the webpage. Social media marketing seeks to keep customers engaged with a brand and to increase the brand's exposure. A website's quality, design, content, and usability are …

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. For example, pay-per-click advertisements can perform well, if you know what you're …

For example, a hack practice could be paying money for cheap traffic and then claiming it's organic or from another less dubious traffic source. Maybe blogs aren't what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before …

Another regional search engine powerhouse is Yandex, which owns more than 60% of Russia's search engine market share. With a payout-planning budget, management establishes a ratio of advertising to sales or market share. In my experience, about 60 percent or more of your results are directly correlated to off-page optimization …

If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness Google and its furry animals have …

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. Without a doubt keyword research is the first and foremost step towards a …

Marketers carefully study customer-generated reviews, because they provide customer evaluations of products and how the item compares to the competition. The key phrase in an advertisement, the tagline, should be something memorable that identifies the uniqueness of a brand or conveys some type of special meaning. Marketers can develop more …

When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the new location fairly quickly. One factor is the proliferation of devices people use to access information, which has inspired new ways for users to input queries, like …

Even though a human can see exactly what that product is, why it's there and how important it is, a search engine cannot. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a …

When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. With the recent trend in digital marketing, to make it to the top, SEO should be a must to include in your digital marketing strategy. On the other …

Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. There isn't one guy or gal who controls or completely understands all of the …

But it certainly can get as technical and detailed as you want to make it. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging …

If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set apart. Search engines do not know where you are unless you tell them. User experience is the guiding benchmark for most search engines …

They are page-level signals and can be implemented in a meta tag or in an HTTP response header. It's something that is thought about after something has been developed. A tool that is useful for keeping track of your character count is Nightbird. To make your website SEO compliant, a …

The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the v?alue of links by the domains they come from and the pages on the domains they come from. As we embrace new …