If you do make manual changes to an XML file that has been automatically generated for you, you may wish to visit a sitemap XML validator to check its correct formation prior to moving on to referencing and submission. What I'm going to refer to as "meta data" is a …

Many businesses don't think about optimizing the description listed under the title of their search results, but that is your one opportunity to provide a compelling marketing message and entice potential customers to click. To encourage search engines to rank a page for a target keyword, write 300 or more …

Google is even commonly used as a verb, as in "I'll Google it." Many search engines exist on the Internet. Search engines favor sites that follow SEO best practices and deliver consistent quality. What better than a walk in the park with the family at York this weekend? I Marketing …

Software takes time to design, develop, and properly test. Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. Does anyone know where I can find the best SEO specialist ? Add Article Listings space between paragraphs to visually separate the …

Whether you're working on building your domain authority for SEO through external links or building your brand reach through syndicated content on social media, there are dozens of places where you post links to your site on a regular basis. You have probably asked yourself, many times, "How do I …

You can get started with Google sitemaps and other webmaster tools by visiting Google at google.com/webmasters/tools. All changes and additions should be deliberate and meaningful. Cheaters tend to assume others will be taking shortcuts as well, so they're betting their client doesn't know the difference between types …

And when you miss something with SEO, your content might as well be invisible. Marketers identify consumer and business-to-business segments in many ways. The search engines must execute multiple tasks very well to provide relevant search results. For example, where would one find a Ayres rocking horses ? For example, where …

To include local SEO is now essential. They consider no other choice, regardless of price differences. Social sends traffic and often gets indexed, so - recognized or not - it directly impacts search. Its like looking for a place to find the best Ayres rocking horses . Have you seen this great place …

If you want to rank in Google you have to make sure that you're using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. Does your website's content fall a little too close to the …

Does that change how they see the product or whether they need to buy something else? Sites designed for an older audience are not the same as those designed for teenagers. Panda updates are changes to Google's algorithms which are aimed to 'lower the rank of low-quality sites or thin …

In short, content flagged as "thin" is not inherently bad; however, it is almost always less valuable to visitors as unique, carefully written content. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and …

Social signals aren't an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. CMO's eyes light up when they hear growth hacking; it feels new and chichi. In the emerging days of the Web, directories were …

A high authority site will rank much faster than you. Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. Remember the last time you wanted to …

Blogs are online musings that cover a wide range of topics. Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level. Search engines exist to present their users with quality content - if they didn't, then they nobody …

When you're looking at a competitor's web page source code, you'll see the title tag near the top of the page, along with a bunch of tags used to describe the page's content. If the site includes it, the meta name= "keywords" tag should be a few lines below. Both …

The most important thing with a trust or brand problem is to never try to squash the truth. There are many factors that influence search engine rank (how a page positions in Google's search results.) If people have no power to affect change, then they cannot do their jobs. The …

Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can …

Avoid thin content and you'll be able to avoid the effects of Google's constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls out its next update aimed at penalising thin sites. Easily, that stuff's out there it's free …

So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that. Take running developer tool audits or diagnostic …

Web pages or HTML pages are only one subset of web documents. Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than raise awareness of your business within the local area, but it can help to attract a great deal …

Rather, it is recommended to use the anchor texts for controlling Link Juice and to make it easier for search engines to assign topics within a website. People like to seem smart and cool in front of others. Try to create content that makes people feel this way. Make them …

Content is a very important part of your website but it is far from the only on page factor that will affect how well your website performs. The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Ranking in the search …

Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche. Ads with concrete images tend to lead to more favorable attitudes than those without pictures or abstract images. Voice search is used on simple searches, information and navigational, not yet …

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you're linking out. However, you …

how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. Marketing managers may believe the approach lowers costs and retains better control of the …

This planner will also provide information on historical stats, so you can see how the keyphrase has gained and lost popularity over the last few months and years. We will teach your how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. The most …

Everything from psychographics, and what makes a buyer take the action they take, to being able to sell the senior executive or mid-level executive on why work needs to be done. Google has advanced algorithms to make out if you are generating thin content to improve your SEO. Once the …

New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. Every image included on a page using tags should be given an accurate description using alt attributes. Gaining backlinks is tough, as it involves convincing a website to share your website with …

That's simply not true. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. SEO is no longer just for large enterprises; The development of marketing …

Marketing communications move through various channels or media. When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. Marketing …

Growth hacking is the practice of deploying a search program that is hyper-focused on growth, which involves deploying any tactics needed to reach scalable growth. In business-to-business markets, brand equity influences selections in the buying decision-making process. If you want to improve your ranking, you have to curate unique content …

This method involves developing efficient and effective organic results that arise from a natural search process. Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link's anchor text. Some respect it and some see it as folklore …

When displayed in search results, URL extensions are usually meaningless and distracting to users so more human-readable URLs without extensions should be preferred. Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can't crawl, and the pages …

There is also quite a learning curve when working with different platforms. t's not necessarily bad to optimize for traffic, it depends on your goals; if you're in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the …

Site speed is an essential element of any campaign and for good reasons. You've also got to prioritize index and site structure when reviewing your technical SEO - obvious choices but absolutely paramount. Organic search is a powerful channel for getting new customers, but SEO isn't a one-time investment, and it …

Stick to these good practices and you'll be on your way to free traffic. Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then, the content should be of significant content. The One Percent …

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

While an SEO practitioner doesn't necessarily have to directly manage all of the previously mentioned practice areas, it's ideal for communication to be happening between these entities. The key phrase in an advertisement, the tagline, should be something memorable that identifies the uniqueness of a brand or conveys some type …

Users searching for your site on Google might not necessarily want to land on your homepage. Headings give your web page structure and help search engines better determine what your page content is about. Stay on top of your SEO strategy and make sure that it is up to date …

Your SEO strategy will go a long way for you and your business with the proper maintenance. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site's reputation. Since Google views every URL as a unique one …