One element of your strategy should look at html

Your website is undoubtedly one of your most valuable marketing channels for your business and therefore it I'm sure you don't want to spend time creating content no one wants to read. The concept stems from mainframe computers in which one physical piece of hardware is logically partitioned to provide …

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Write a keyword-rich introduction about long tail search

The brand, in turn, must deliveron promises and provide reasons for consumers to continue to interact with the company. Learn about all the players in your business area. According to Google, a responsive website design is favored by the algorithms that can assign the indexing properly and more accurately using …

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Essential ingredients for any web page should include URLs

In most cases, overt solicitations for products or services aren't welcome. Do you review and analyze your competitor's website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. Ideally, if you're running your own small business, doing …

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Layout, formatting and text links combine to make great SEO

This keyword uses numerous different words and as such can also be known as a search phrase. Someone may search for particular outdated statistics only for comparative purposes. Before we close this chapter, we will cover the important topics of website usability and website accessibility. The shift to mobile devices …

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Get Mobile

Keep the most important information above the fold - that is, keep it above the part of the page that users have to scroll to see. Take it from Google themselves: sites that aren't mobile-friendly or don't have a mobile version of their site should consider a redesign in the near …

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Quick tips regarding duplication

It's extremely invigorating to help someone gain knowledge about something you take for granted. They've also stated repeatedly that sites that fail to optimize for mobile will receive decreased rankings.It takes months of hard, consistent work to get results. People who embark on black hat SEO tactics have to …

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Beginner's guide to offsite SEO

In a nutshell, it gets your ranking on the first pages of search results. The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. Although Google hasn't officially declared it, there is evidence to suggest that this search …

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The reason everyone loves duplication

Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. While you want your sentences and paragraphs to be short, your overall content …

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The untapped goldmine of bread crumbs

A canonical URL, sometimes referred to as a canonical tag, is an HTML attribute that tells search engines where to assign the search value, or link juice, for pages with duplicate or very similar content. Start by reviewing your content from a searcher's perspective. Does it answer their questions? If …

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How to diagnose trust rank related issues

Marketing communications either reinforce what consumers already believe about a brand or try to shift consumer views. Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. The term black hat originates from before search was a thing, with old …

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Investing in your skills will definitely pay off

Large organizations typically seek comanaged and managed hosting arrangements. So, not like humans search engines are text-driven. If one piece of content or page on your site has tons of links pointing to it, Google will assume that because other people are linking back to that page or content, it …

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Personalization counts: how do conversion rates fit into this?

Google is getting better every day at recognizing-and rewarding-high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. By keeping the site's underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent …

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Random musings on duplication

A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you'd like to learn how to find these manually, you can follow this guide. If you are lazy like me or would …

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Takeaway tips for blogs

Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As …

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Troubleshooting meta descriptions

Create landing pages for your chosen key search terms. They must be relevant to users and contain the information they need. Company leaders view marketing expenditures as non-revenue-generating activities. It's one of the great things about the field. However, these elements are still subject to the algorithms of search engines …

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A do-it-yourself guide to offsite SEO

By putting an emphasis on creating 10x content, you will hopefully satisfy your target reader, which will lead to more engagement with your blog either through social shares or inbound links. CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost …

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Clarification about anchor text

Facebook, Twitter, Instagram, and Pinterest are the most widely visited sites. There are two very specific actions that search engines take when they crawl and index your site that thin content can directly affect. The first action is to measure if you are relevant for a search query; the second …

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Invest in web crawlers

Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Keep developing ways of raising UX by giving visitors a better platform to share their views, inform products improvement, and regular offers. After several months, discard the methods that …

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Make analysis a priority

SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the …

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Make domain authority your centre of attention

Why is my site ranked above the fold? You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn't …

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Reasons that marketers love user generated content

To understand this, we need to pay a thorough look on these concepts. At times, you will need to perform small or big SEO-type hacks-if you're striving for perfection. Using too many hashtags, however, becoming incredibly annoying and can really deter customers from interacting with you. Our talented team have …

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See how your site looks to Google

It's important to remember that your blog should be written for your intended audience, so make sure that the content is somehow relevant and the keywords fit in seamlessly. If you are looking for a needle in a haystack it does not help to have a larger haystack. Users will …

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Take a customer focused approach to white hat SEO

Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website's SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is …

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The after-Penguin effect

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings If done correctly it can improve how search engines see your website, weigh your relevant content (keywords), and place your website within search …

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The untapped goldmine of doorway sites

If you perform an SEO audit now and then, you make sure your website's up-to-date. It should be part of your frequent site maintenance cycle, I think. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that …

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How to reinvent web portals without looking like an amateur

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Users stay on your site longer when you include internal links guiding them to more info suited to …

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How to turn search engine spiders into success

An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy - is having a look at what your competitors are doing. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to …

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Make a good use of LSI

Bad content truly can do long-lasting damage to your website, brand and business. I always encourage my team to read industry blogs and books to continue growing as a digital marketer. Developing engaging content is one of the most important things you can do to optimize your website. SEO can …

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Make social media your centre of attention

One good way to know what's coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google's own blog. To reach consumers, marketers recognize that today's consumers use multiple devicesin several ways. Your bounce rate is determined by the amount of people …

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Never go by keyword density ratios

SEO is not rocket science (or anywhere close to it). Make Full Use Of Citations - Links are absolutely essential for search engine optimisation. Visual and verbal elements work together to create an advertisement that meets the desired stage of the hierarchy of effects model or the attribute-benefit-personal value chosen from …

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Online marketing changes quickly when it comes to domain authority

This can be auto generated content. There are plenty of examples where a teen starts a hashtag at 9:35 pm in Philadelphia and within thirty minutes, twenty thousand people around the world are using it. A cognitive message strategy advertisement influences the person's beliefs and/or knowledge structure by …

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