How to reinvent web portals without looking like an amateur

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Users stay on your site longer when you include internal links guiding them to more info suited to …

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How to turn search engine spiders into success

An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy - is having a look at what your competitors are doing. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to …

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Make a good use of LSI

Bad content truly can do long-lasting damage to your website, brand and business. I always encourage my team to read industry blogs and books to continue growing as a digital marketer. Developing engaging content is one of the most important things you can do to optimize your website. SEO can …

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Make social media your centre of attention

One good way to know what's coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google's own blog. To reach consumers, marketers recognize that today's consumers use multiple devicesin several ways. Your bounce rate is determined by the amount of people …

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Never go by keyword density ratios

SEO is not rocket science (or anywhere close to it). Make Full Use Of Citations - Links are absolutely essential for search engine optimisation. Visual and verbal elements work together to create an advertisement that meets the desired stage of the hierarchy of effects model or the attribute-benefit-personal value chosen from …

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Online marketing changes quickly when it comes to domain authority

This can be auto generated content. There are plenty of examples where a teen starts a hashtag at 9:35 pm in Philadelphia and within thirty minutes, twenty thousand people around the world are using it. A cognitive message strategy advertisement influences the person's beliefs and/or knowledge structure by …

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Actionable tips on html and Facebook

Would you refer this website to a friend or relative? However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. But what are some techniques that may help your website move up in …

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My thoughts on ROI

You can hire PHP developers reasonably quickly, and you can be sure that if at some point you require additional PHP development, the resources will be there. When approaching other webmasters to link to your site; it's really important to "suggest" suitable text for them to use; i.e link …

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The worst advice I've heard about canonical URLs

A strong image accurately portrays what the firm sells, even in large corporations that offer multiple brands. While we all enjoy seeing the keywords rank well in the search engines, this doesn't necessarily mean your SEO campaign is successful. What are little known facts that a shopper for that product …

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When auditing your site, take time to think about ROI

The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. As a result, the number of ways …

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Write a keyword-rich introduction about web crawlers

Keyword research is still useful for example but we now know that Google doesn 't want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

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Are search volumes affected by link exchanges

Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries. Use of this method suggests that management may not recognize the benefits of marketing communications. Effective marketing teams monitor and respond carefully to …

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Can bread crumbs really make a difference?

Naming your pages with strong keywords provides an easy-to-follow map of your site. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. Google's algorithm takes into account users' …

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Focus on the cold, straightforward, logical sales approach

In return, search engines reward helpful websites with better search rankings. The biggest difference (as it relates to SEO) is the file conventions used on both platforms. Now, most people know to avoid buying their followers. Since 2010, Google has announced that it also takes site speed into account for …

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How to deal with site submissions

In March 2016, Google confirmed that it would no longer allow toolbars to use the PageRank checker in the browser, so a host of clones will likely pop up. Don't mistake this to mean that your website will rank higher - it simply means that web crawlers sent out by search …

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Its all about keywords

Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word is used too many times in an "unnatural" way. Users will also become frustrated if they can't view content because of broken URLs. Do you review and analyze your competitor's website …

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Its all about local search

It really comes down to just using common sense. Just sit down and think, What would other people search to find this? What would I search for to find this? As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day …

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Losing Focus on doorway sites

Put it on your business truck! Facebook characteristics using email addresses, phone n What trends were given to explain the growth in importance of IMC plans in this chapter? Visual content has become very popular on the internet due to our own ability to process an image faster than any …

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Random musings on LSI

I never block Google from working out my own content. Meta Tags play an important role in SEO. If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links …

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Small but important things to observe about CTR

Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web …

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The ugly truth about SERPs

Ensure that the title and URL are Many firms set behavioral goals for advertising programs. Finding authoritative sites that'll link back to your pages can be difficult. Prior to making any contact with an advertising agency, company leaders identify and prioritize corporate goals.

The mysterious world of link building

Google's …

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All you wanted to know about SEM but were afraid to ask

Development of a prioritized list of targeted search terms related to your customer base and market segment. Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise …

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Be mindful of authority sites

Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. There is a heavy crossover between the two disciplines, but the goals are the same: to increase visibility and prominence for the website or app being …

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Follow a consistent cadence towards doorway sites

Yes, content is king - but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they …

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Fun with static pages for now

Webpages with their target keyword in their URL tend to rank higher in Google than those that didn't. Search marketing provides intrusion value. There are lots of different types of keywords. In the past, some people tried to make their pages extra-relevant by using the keywords for which they want …

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Include internal and external links

It is totally devoted to get higher search engine ranking position and user attentions towards your website which automatically results in increment in your business profit. Individuals spend an average of 3 hours and 18 minutes per day on mobile devices. In simpler terms meaning how high you rank on …

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Less is always better when it comes to domain authority

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking …

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Repurpose old link research

While this is an excellent question, really, you should be asking yourself what to do to help your site get more qualified traffic. Apparently, it seemed there is no such difference between SEO and digital marketing approaches; There's nothing like marketing in the minute. The job of an SEO specialist …

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Repurpose old webmaster tools

Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they are looking for. Many people get stuck at the starting line when coming up with evergreen content. Each target market or market segment will …

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Small but important things to observe about reporting

Minimize the number of clicks to get to any page, especially those of higher importance. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. As I've mentioned throughout this guide, making sure that your technical (on-page) SEO …

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Turn your anchor text into a high performing machine

Using media effectively requires you to do something intelligent with that media. You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). To be …

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Go long-tail and forget comment spam

Your title should always tie directly to your content. If it doesn't, the visitor is more likely to bounce, sending Google a signal that your content didn't serve their search interest. As a result, Google will drop your position in the SERPs like a hot potato. I'm sure you already …

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