Research keywords and competing websites to select ideal keywords. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. They do not have knowledge about the …

Ensure that you do not optimize your text by just adding the keyword to your text as much as possible. Instead, try to base the content on the term frequency of the top 10 sites in the SERPs It seems the world is going mobile, with many people using mobile …

By monitoring this type of online chatter, advertising professionals and their clients can gain better perspectives regarding the channels that provide the best matches for placing ads. These are called "stub pages," and can lower search engines qualitative analysis of an eCommerce website when too many exist. A site's age …

If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the top results pages of the successful search …

You wouldn't build a house without foundations, and that is exactly what Technical SEO is to your website. Search engines have no trouble finding the homepage for the blog. Moving on from generic keywords, you can decide to add more information into the keyword. If you want to get loads …

As you know, it's not enough to just do "on page" corrections and create quality content. The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and becomes irrelevant to the user. Build links as if Google didn't …

Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. You wouldn't want to put hours and hours of time into creating quality content for a keyword that doesn't provide a good return on investment. Guerrilla marketing requires …

Deciding on the best social media platforms will be a joint decision made by members of the marketing team. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. In …

Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google's SEO ranking algorithm. If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links …

The final level of an IMC program adds the integration tools needed to make sure the company effectively serves all customers. General sites provide venues for interpersonal communication. Social engine optimization is actually a technique to collect user traffic on a website. Delivering your messages by combining different tools and …

Most businesses understand the importance of - and the general idea behind - search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the …

When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, "Content is King, Link Building is Queen". Remember, all the hard work you do in building up your links will be for naught if your content is garbage. Backlinks are …

However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it's not about the quality of the content but the value that content adds to the users. Google wants to send people to the best content. Faster is better for the …

Marketing experts utilize three models of the information search process: attitudes, values, and cognitive mapping. Whilst we may have just said that keywords are no longer effective, donnt let that fool you! Research indicates that consumers are more receptive to online video ads. Google has been focused on semantic search …

As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. If a category is only going to be a few products, or potentially none in the future, then don't create it. An SEO Agency needs to try …

Write "linkbait" articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. However, as generic keywords are generic, you might notice that the conversation rate for the keyword is lower than other keywords due to their lack of specificity. The timeframes tend …

The internet gets the most angry when it feels lied to. The percentage of people who respond to banner ads steadily shrinks. If you haven't already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of …

Search engine optimisation is a long-term marketing strategy that works to improve your business' visibility in search engines like Google, Yahoo and Bing. Search engines also don't espouse that the sky is blue. If that's too long for you, then get the hell out of my office. Do not try …

Once you've decided to try and remove a link, contact whoever owns the site and ask for that link to be removed. If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow …

You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values …

99% of people don't need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Advertisers can track the length of ad exposure in an online game. When readers find your content, they want to get all the …

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. Do better keyword research and understand search intent to connect the dots between your content and your audience's needs. Interactive marketing is …

A cohort group may respond favorably to the same type of marketing appeal. The best directories are the ones that also provide useful information for your potential customers. If that's too long for you, then get the hell out of my office. Don't let technology fool you into abandoning hard-won …

Marketing professionals seek to find ways to integrate all media platforms together to present a consistent message. These are facts that won't change as time goes by. This is why it's so important that your title tag contains the key theme of your web page or website and focuses on …

Countless people have asked me different versions of the same question over the years: what is the silver SEO bullet? Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile …

After content has been written. The consumer's self-concept of being cosmopolitan, sophisticated, and modern can be enhanced when buying a global brand. So, be sure to open that lane by checking how your website performs on mobile applications. While there plenty of differences between SEO and content marketing, there are …

The key with evergreen then is that this quality content means something to a visitor who found the post the day it was published and one who happened upon it six months later. Google, in particular, factors the quantity and quality of inbound links into search engine results. Some may …

It's entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. Granted, Google's competitors are watching it. Energizing brand advocates and influencers to spread the word about the "new and improved" version of the brand becomes the goal. When combined with television (which …

There are dozens of ways to get reviews, including just asking for them, but you definitely need to attract them whenever possible. Some web directories require yearly or one-time listing fees. Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help …

Search engines favor sites that follow SEO best practices and deliver consistent quality. Organizational structure can play a significant role in SEO. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow …

Social media allows dissatisfied customers to instantly vent about bad experiencesto enormous audiences, where little forgiveness of mistakes takes place. Advertising and marketing face a rapidly shifting landscape. Being engaged with your audience is also very important. It is beneficial to both the consumer and business because it connects searchers …

From an SEO perspective, custom application development could be advantageous- if you consider SEO when you start designing your software and architecture. Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the …

Meta search engines (theoretically) will save you time in getting to the search engine results you need. Backlinks from older websites may be worth more than links from newer sites. Coupled with the fact that your video, news, and other media may appear on page one of results if well …

Many people get stuck at the starting line when coming up with evergreen content. SEO isn't something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I've spent almost fifteen years learning about SEO and I'm thankful I did because I feel each …

Publish content that people would like to share and link to. E-commerce designers can fall into the trap of duplicating content when a company offers a large number of items. The fact remains that knowledge of one's domain and the tools out there is vital to success. Generally speaking, backlinks …

When done properly, taking the time to adjust these elements can signal web crawlers to index your site in favor of your targeted search queries. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer …

Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your website's rankings. If an authoritative website links to yours, some of this "authority" is transferred to your site. There are many theories, some backed by data, that …

Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Back Links go hand in hand with Link Building and act as advertisements for your …

Advertising agencies provide a variety of options. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about …

Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 …