Its all about citations

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Explore how much content their site contains. With the recent trend …

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Never underestimate the influence of sitemaps

You will want to ensure that the expertise will be there throughout the application life cycle to handle any support issues or bugs. I am probably doing the safest thing, as that could be seen as manipulative if I intended to get it indexed. It refers to the number of …

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Search engine health checks should look at duplication

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

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What everyone ought to know about page impressions

Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. Choose your keywords carefully, and keep user intent as your primary goal. Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don't have to …

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Be mindful of landing pages

Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. See what keywords are most popular in each country you're targeting, and optimise the pages on that country's section of your website accordingly. Also, remember that even a correct …

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More focus is put on gateway sites

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. The market segmentation process consists of identifying the specific consumer and business groups that …

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My thoughts on link building

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. Putting a Rel Author tag in all of your published …

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Quick tips regarding backlinks

Marketers can enhance relationships when they acquire more in-depth customer information such as hobbies, interests, attitudes, and opinions. A piece of content should be organic and genuinely helpful. When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is …

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What can you do about canonical URLs right now?

In addition to ensuring that your website code is up to standards, avoid Flash and JavaScript on your page. Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need …

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Why has link research been so popular?

Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Always consider how diverse your …

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Your key to success: duplication

There are also some technical elements that can impact on your site What is SEO? As Google continues to prioritize the user experience in its algorithm, this data can become critical. It's one thing to provide a list of items that generally lead to a better user experience (like we …

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I urge you to think about html

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we're using a keyword (the name is a misnomer, most keywords have more than one word in them!) Reviews can benefit businesses of all types, but they also have very …

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