Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one's website picked up by the search engine. The practice of link building …

Your website is undoubtedly one of your most valuable marketing channels for your business and therefore it I'm sure you don't want to spend time creating content no one wants to read. The concept stems from mainframe computers in which one physical piece of hardware is logically partitioned to provide …

The brand, in turn, must deliveron promises and provide reasons for consumers to continue to interact with the company. Learn about all the players in your business area. According to Google, a responsive website design is favored by the algorithms that can assign the indexing properly and more accurately using …

Repetition helps increase consumer ad recall as well as brand recall. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. It's sometimes hardest to do organic search optimization projects …

You can get started with Google sitemaps and other webmaster tools by visiting Google at google.com/webmasters/tools. All changes and additions should be deliberate and meaningful. Cheaters tend to assume others will be taking shortcuts as well, so they're betting their client doesn't know the difference between types …

And when you miss something with SEO, your content might as well be invisible. Marketers identify consumer and business-to-business segments in many ways. The search engines must execute multiple tasks very well to provide relevant search results. For example, where would one find a Ayres rocking horses ? For example, where …

Using your focus keyword in the headline can also be a good idea, but don't try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the …

The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. You can't seem to find your content anywhere. Employees should not be writing reviews, ever. Imagine having …

In the early days of search, link building was a breeze. Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying customers. The more relationships you have and the more people trust you, the more people will talk about you, link to …

See how your landing pages stack up against the competition. You can also use Screaming Frog to the same effect, though it can sometimes take a little longer and can quickly eat through your free URLs. Paying attention to alt tags is also beneficial to the overall on-page SEO strategy …

Research keywords and competing websites to select ideal keywords. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. They do not have knowledge about the …

Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. The other strategy that I strongly prefer is to obtain local links in the areas where you want to serve, by becoming a part of that community. Removing the …

How do soldiers and generals alike prepare for battle? Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits …

To include local SEO is now essential. They consider no other choice, regardless of price differences. Social sends traffic and often gets indexed, so - recognized or not - it directly impacts search. Its like looking for a place to find the best Ayres rocking horses . Have you seen this great place …

If you want to rank in Google you have to make sure that you're using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. Does your website's content fall a little too close to the …

In most cases, overt solicitations for products or services aren't welcome. Do you review and analyze your competitor's website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. Ideally, if you're running your own small business, doing …

Individuals stay in touch, learn what others in their networks are doing, share events in their lives, and make new friends. With so much crap content on the web, Google doesn't want to waste space indexing it. An agency should help you learn more about your customers, about their online …

The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to …

Ensure that you do not optimize your text by just adding the keyword to your text as much as possible. Instead, try to base the content on the term frequency of the top 10 sites in the SERPs It seems the world is going mobile, with many people using mobile …

SEO works by a search engine, such as Google, sending out software called 'bots' that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called 'crawling' and once the bot returns, it relays the …

Does that change how they see the product or whether they need to buy something else? Sites designed for an older audience are not the same as those designed for teenagers. Panda updates are changes to Google's algorithms which are aimed to 'lower the rank of low-quality sites or thin …

By monitoring this type of online chatter, advertising professionals and their clients can gain better perspectives regarding the channels that provide the best matches for placing ads. These are called "stub pages," and can lower search engines qualitative analysis of an eCommerce website when too many exist. A site's age …

You have to be extremely proactive to stay on top of what's going on in the industry. Successful brands possess two characteristics: the top of mind and the consumer's top choice. To reach consumers, marketers recognize that today's consumers use multiple devicesin several ways. As I walked into the room …

In short, content flagged as "thin" is not inherently bad; however, it is almost always less valuable to visitors as unique, carefully written content. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and …

Social signals aren't an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. CMO's eyes light up when they hear growth hacking; it feels new and chichi. In the emerging days of the Web, directories were …

Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. Regardless of the content's publication date, they will direct people to your blog, increasing your web traffic. SEO is the group of practices for optimizing and increasing presence in search engines. Links aren't …

This keyword uses numerous different words and as such can also be known as a search phrase. Someone may search for particular outdated statistics only for comparative purposes. Before we close this chapter, we will cover the important topics of website usability and website accessibility. The shift to mobile devices …

SEO practices that involve deception and are disapproved by the search engines. It's a little reassuring, too, that some things we make online have a chance to endure. Digital marketing combines all of the components of e-commerce, internet marketing, and mobile marketing. Backlinks are commonly referred to as one of …

Use Fetch as Google to test whether Google can crawl and index important pages within your site. OK, here is where the rubber meets the road. Blogging is about quality content. Well-written, interesting will find an audience regardless of how many SEO tips are employed. However, there is a difference …

A high authority site will rank much faster than you. Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. Remember the last time you wanted to …

This directly improve prospects a business' online prospects!If you are a business owner who is looking for this type of improvement for your websites potential, then you don't have to worry about all the technical stuff. Today, and for the foreseeable future, SEO is much less about optimizing for …

The newness of the product, the economy, and any other complicating factors should be reviewed when attempting to tie budgeting expenditures to marketing and communications objectives. Marketing objectives are paired with key target markets. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search …

Blogs are online musings that cover a wide range of topics. Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level. Search engines exist to present their users with quality content - if they didn't, then they nobody …

SEO is partly about building appropriate content and partly about getting people to link to you. Test your website URL in Google's Mobile Friendly test for this. Google was created by Larry Page and Sergey Brin at Stanford University. Before you decide to put a link on a web directory …

SEO's need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives of …

The concept of 'link' is changing in that respect. Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. Planning keyword …

Keep the most important information above the fold - that is, keep it above the part of the page that users have to scroll to see. Take it from Google themselves: sites that aren't mobile-friendly or don't have a mobile version of their site should consider a redesign in the near …

It's extremely invigorating to help someone gain knowledge about something you take for granted. They've also stated repeatedly that sites that fail to optimize for mobile will receive decreased rankings.It takes months of hard, consistent work to get results. People who embark on black hat SEO tactics have to …

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term …

In a nutshell, it gets your ranking on the first pages of search results. The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. Although Google hasn't officially declared it, there is evidence to suggest that this search …