Blogs are online musings that cover a wide range of topics. Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level. Search engines exist to present their users with quality content - if they didn't, then they nobody …

SEO is partly about building appropriate content and partly about getting people to link to you. Test your website URL in Google's Mobile Friendly test for this. Google was created by Larry Page and Sergey Brin at Stanford University. Before you decide to put a link on a web directory …

SEO's need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives of …

The concept of 'link' is changing in that respect. Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. Planning keyword …

Keep the most important information above the fold - that is, keep it above the part of the page that users have to scroll to see. Take it from Google themselves: sites that aren't mobile-friendly or don't have a mobile version of their site should consider a redesign in the near …

It's extremely invigorating to help someone gain knowledge about something you take for granted. They've also stated repeatedly that sites that fail to optimize for mobile will receive decreased rankings.It takes months of hard, consistent work to get results. People who embark on black hat SEO tactics have to …

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term …

In a nutshell, it gets your ranking on the first pages of search results. The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. Although Google hasn't officially declared it, there is evidence to suggest that this search …

Black hat SEOs spend nights scheming and biding time before getting caught, such as using bots to take down competition or just generally being kind of evil (you know who you are). Create URLs containing words that describe the page, separated by hyphens. Every little bit counts. It's necessary to …

Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It's about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber in …

If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the top results pages of the successful search …

When you're looking at a competitor's web page source code, you'll see the title tag near the top of the page, along with a bunch of tags used to describe the page's content. If the site includes it, the meta name= "keywords" tag should be a few lines below. Both …

The most important thing with a trust or brand problem is to never try to squash the truth. There are many factors that influence search engine rank (how a page positions in Google's search results.) If people have no power to affect change, then they cannot do their jobs. The …

In some cases, thin content can be written out by a program that plugs in terms identified as having either a high search volume or a low level of competition. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It's particularly …

Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can …

Avoid thin content and you'll be able to avoid the effects of Google's constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls out its next update aimed at penalising thin sites. Easily, that stuff's out there it's free …

So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that. Take running developer tool audits or diagnostic …

Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. Authority is often used outside of Moz's metric to describe a domain's relative strength, determined in large part by their backlink portfolio. Earning links is …

Web pages or HTML pages are only one subset of web documents. Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than raise awareness of your business within the local area, but it can help to attract a great deal …

Rather, it is recommended to use the anchor texts for controlling Link Juice and to make it easier for search engines to assign topics within a website. People like to seem smart and cool in front of others. Try to create content that makes people feel this way. Make them …

Content is a very important part of your website but it is far from the only on page factor that will affect how well your website performs. The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Ranking in the search …

Make sure to budget appropriately. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one - but small can still make a difference in the grand …

Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. While you want your sentences and paragraphs to be short, your overall content …

You wouldn't build a house without foundations, and that is exactly what Technical SEO is to your website. Search engines have no trouble finding the homepage for the blog. Moving on from generic keywords, you can decide to add more information into the keyword. If you want to get loads …

Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. Here …

You need to make sure that your address is in the area you are actually targeting. If you can't back up your marketing in a specific location, then your efforts are never going to be as rewarding. Websites with fresh content added on a regular basis are given more authority …

SEO will never be a one-size-fits-all exercise. 'Content is the King', it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not …

Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche. Ads with concrete images tend to lead to more favorable attitudes than those without pictures or abstract images. Voice search is used on simple searches, information and navigational, not yet …

As you know, it's not enough to just do "on page" corrections and create quality content. The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and becomes irrelevant to the user. Build links as if Google didn't …

You wouldn't want to put hours and hours of time into creating quality content for a keyword that doesn't provide a good return on investment. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. In …

International marketers utilize both standardization and adaptation tactics with regard to brands and products. This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engine. Knowing how people store, retrieve, and evaluate information assists the company's marketing …

Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. You wouldn't want to put hours and hours of time into creating quality content for a keyword that doesn't provide a good return on investment. Guerrilla marketing requires …

Deciding on the best social media platforms will be a joint decision made by members of the marketing team. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. In …

A canonical URL, sometimes referred to as a canonical tag, is an HTML attribute that tells search engines where to assign the search value, or link juice, for pages with duplicate or very similar content. Start by reviewing your content from a searcher's perspective. Does it answer their questions? If …

Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google's SEO ranking algorithm. If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links …

Marketing communications either reinforce what consumers already believe about a brand or try to shift consumer views. Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. The term black hat originates from before search was a thing, with old …

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website's search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. Make …

An example of a Meta Tag that does not necessarily impact on SEO is the viewport Meta Tag; Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think …

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you're linking out. However, you …

Make sure the robots tag is included in your meta tags to improve crawling rates. Search marketing provides intrusion value. Longer posts provide more value for readers, but only if they're of great quality. Integrated Marketing Communications programs are built on this foundation, as are the other elements of the …