You wouldn't want to put hours and hours of time into creating quality content for a keyword that doesn't provide a good return on investment. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. In …

International marketers utilize both standardization and adaptation tactics with regard to brands and products. This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engine. Knowing how people store, retrieve, and evaluate information assists the company's marketing …

Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. You wouldn't want to put hours and hours of time into creating quality content for a keyword that doesn't provide a good return on investment. Guerrilla marketing requires …

Deciding on the best social media platforms will be a joint decision made by members of the marketing team. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. In …

A canonical URL, sometimes referred to as a canonical tag, is an HTML attribute that tells search engines where to assign the search value, or link juice, for pages with duplicate or very similar content. Start by reviewing your content from a searcher's perspective. Does it answer their questions? If …

Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google's SEO ranking algorithm. If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links …

Marketing communications either reinforce what consumers already believe about a brand or try to shift consumer views. Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. The term black hat originates from before search was a thing, with old …

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website's search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. Make …

An example of a Meta Tag that does not necessarily impact on SEO is the viewport Meta Tag; Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think …

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you're linking out. However, you …

Make sure the robots tag is included in your meta tags to improve crawling rates. Search marketing provides intrusion value. Longer posts provide more value for readers, but only if they're of great quality. Integrated Marketing Communications programs are built on this foundation, as are the other elements of the …

This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. The individual does not evaluate brands or think about product attributes. Sometimes all it takes is for one factor to change for your site to sink in the rankings or (even worse) be …

how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. Marketing managers may believe the approach lowers costs and retains better control of the …

But by 2010, people used five million hashtags daily so Twitter began to index them. Once you arrived at the page though, you clicked away without feeling satisfied. There are two main philosophical buckets of practices for SEO: black hat and white hat. The days of stuffing keywords into bad …

Are you also fantasizing about winning the Tour de France, or are you just a victim of some misbegotten belief that this will save you money? For others, the Internet is their lifeline and the core of their business model. It also does not give you any insight into consumers' …

The final level of an IMC program adds the integration tools needed to make sure the company effectively serves all customers. General sites provide venues for interpersonal communication. Social engine optimization is actually a technique to collect user traffic on a website. Delivering your messages by combining different tools and …

Sometimes, your recipe may already have all the important ingredients for the dish but it could have more to do with how it looks like as a final product. Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in …

Most businesses understand the importance of - and the general idea behind - search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the …

This planner will also provide information on historical stats, so you can see how the keyphrase has gained and lost popularity over the last few months and years. We will teach your how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. The most …

When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, "Content is King, Link Building is Queen". Remember, all the hard work you do in building up your links will be for naught if your content is garbage. Backlinks are …

Be leery of tools that produce junky code that loads slowly. Although the algorithm update is likely to favour pages that function well on mobile - such as pages that feature readable text without tapping or zooming - if your content is high quality and relates to the search query of a …

Large organizations typically seek comanaged and managed hosting arrangements. So, not like humans search engines are text-driven. If one piece of content or page on your site has tons of links pointing to it, Google will assume that because other people are linking back to that page or content, it …

However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it's not about the quality of the content but the value that content adds to the users. Google wants to send people to the best content. Faster is better for the …

Marketing experts utilize three models of the information search process: attitudes, values, and cognitive mapping. Whilst we may have just said that keywords are no longer effective, donnt let that fool you! Research indicates that consumers are more receptive to online video ads. Google has been focused on semantic search …

Everything from psychographics, and what makes a buyer take the action they take, to being able to sell the senior executive or mid-level executive on why work needs to be done. Google has advanced algorithms to make out if you are generating thin content to improve your SEO. Once the …

New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. Every image included on a page using tags should be given an accurate description using alt attributes. Gaining backlinks is tough, as it involves convincing a website to share your website with …

Google is getting better every day at recognizing-and rewarding-high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. By keeping the site's underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent …

That's simply not true. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. SEO is no longer just for large enterprises; The development of marketing …

A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you'd like to learn how to find these manually, you can follow this guide. If you are lazy like me or would …

As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. If a category is only going to be a few products, or potentially none in the future, then don't create it. An SEO Agency needs to try …

Google's Panda update was aimed at improving the quality of search results for their users. This is pretty much what a typical search engine would do before indexing your web pages. Are you looking to target certain demographics or geographical locations? To improve response rates, advertisers have created increasingly complex …

If the person says no, they have not done any reviews, then do not push for them to leave one. Well-ranked sites (utilizing only organic SEO techniques) can significantly reduce marketing expenditures. The SEO plan is also a road map. Inbound links that come to your site are the second …

Marketing communications move through various channels or media. When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. Marketing …

Write "linkbait" articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. However, as generic keywords are generic, you might notice that the conversation rate for the keyword is lower than other keywords due to their lack of specificity. The timeframes tend …

Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As …

The internet gets the most angry when it feels lied to. The percentage of people who respond to banner ads steadily shrinks. If you haven't already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of …

The customer typically will not develop loyalty to a brand without sufficient knowledge. Most SEOs would agree that Google's SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren't featured in one, or they can result in a welcome boost if you …

Both 301s and canonical URLs can be used to solve for duplicate content issues. An organic grocery chain, for example, might write about the nutrients in kale or the history of avocado farming. An authority website doesn't necessarily have to be one of the usual big publishers. If you're a …

Create landing pages for your chosen key search terms. They must be relevant to users and contain the information they need. Company leaders view marketing expenditures as non-revenue-generating activities. It's one of the great things about the field. However, these elements are still subject to the algorithms of search engines …

Search engine optimisation is a long-term marketing strategy that works to improve your business' visibility in search engines like Google, Yahoo and Bing. Search engines also don't espouse that the sky is blue. If that's too long for you, then get the hell out of my office. Do not try …