Marketing experts utilize three models of the information search process: attitudes, values, and cognitive mapping. Whilst we may have just said that keywords are no longer effective, donnt let that fool you! Research indicates that consumers are more receptive to online video ads. Google has been focused on semantic search …

Everything from psychographics, and what makes a buyer take the action they take, to being able to sell the senior executive or mid-level executive on why work needs to be done. Google has advanced algorithms to make out if you are generating thin content to improve your SEO. Once the …

New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. Every image included on a page using tags should be given an accurate description using alt attributes. Gaining backlinks is tough, as it involves convincing a website to share your website with …

Google is getting better every day at recognizing-and rewarding-high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. By keeping the site's underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent …

That's simply not true. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. SEO is no longer just for large enterprises; The development of marketing …

A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you'd like to learn how to find these manually, you can follow this guide. If you are lazy like me or would …

As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. If a category is only going to be a few products, or potentially none in the future, then don't create it. An SEO Agency needs to try …

Google's Panda update was aimed at improving the quality of search results for their users. This is pretty much what a typical search engine would do before indexing your web pages. Are you looking to target certain demographics or geographical locations? To improve response rates, advertisers have created increasingly complex …

If the person says no, they have not done any reviews, then do not push for them to leave one. Well-ranked sites (utilizing only organic SEO techniques) can significantly reduce marketing expenditures. The SEO plan is also a road map. Inbound links that come to your site are the second …

Marketing communications move through various channels or media. When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. Marketing …

Write "linkbait" articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. However, as generic keywords are generic, you might notice that the conversation rate for the keyword is lower than other keywords due to their lack of specificity. The timeframes tend …

Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As …

The internet gets the most angry when it feels lied to. The percentage of people who respond to banner ads steadily shrinks. If you haven't already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of …

The customer typically will not develop loyalty to a brand without sufficient knowledge. Most SEOs would agree that Google's SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren't featured in one, or they can result in a welcome boost if you …

Both 301s and canonical URLs can be used to solve for duplicate content issues. An organic grocery chain, for example, might write about the nutrients in kale or the history of avocado farming. An authority website doesn't necessarily have to be one of the usual big publishers. If you're a …

Create landing pages for your chosen key search terms. They must be relevant to users and contain the information they need. Company leaders view marketing expenditures as non-revenue-generating activities. It's one of the great things about the field. However, these elements are still subject to the algorithms of search engines …

Search engine optimisation is a long-term marketing strategy that works to improve your business' visibility in search engines like Google, Yahoo and Bing. Search engines also don't espouse that the sky is blue. If that's too long for you, then get the hell out of my office. Do not try …

Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience. Even though most coupons are never actually used, they improve branding and name recognition. Brand mentions and online citation must be handled carefully and well-incorporated into the site content; In link analysis …

SEO or Search Engine Optimization is actually a subset of Search Engine Marketing that is all about optimizing a website or webpage for search engines. Make sure your phrases have a search volume of at least seven hundred monthly searches unless you are in a very small niche. What we …

Growth hacking is the practice of deploying a search program that is hyper-focused on growth, which involves deploying any tactics needed to reach scalable growth. In business-to-business markets, brand equity influences selections in the buying decision-making process. If you want to improve your ranking, you have to curate unique content …

This method involves developing efficient and effective organic results that arise from a natural search process. Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link's anchor text. Some respect it and some see it as folklore …

By putting an emphasis on creating 10x content, you will hopefully satisfy your target reader, which will lead to more engagement with your blog either through social shares or inbound links. CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost …

When displayed in search results, URL extensions are usually meaningless and distracting to users so more human-readable URLs without extensions should be preferred. Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can't crawl, and the pages …

Twitter's users are more racially diverse than the internet as a whole or Facebook. While there's no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. This can be by permanently having it placed …

Already, more than half of Google searches come from mobile devices including smartphones and tablets. In these cases, marketers depend on IT (usually web development and infrastructure teams) for publishing their content, for site maintenance, and so on. These sets of rules determine whether the web page is genuine or …

Once you've decided to try and remove a link, contact whoever owns the site and ask for that link to be removed. If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow …

I've often seen where people say that SEO evolves too much. There is no one quick fix for breaking through the rankings and getting yourself on top, unless you're willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. This ensures …

Facebook, Twitter, Instagram, and Pinterest are the most widely visited sites. There are two very specific actions that search engines take when they crawl and index your site that thin content can directly affect. The first action is to measure if you are relevant for a search query; the second …

There is also quite a learning curve when working with different platforms. t's not necessarily bad to optimize for traffic, it depends on your goals; if you're in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the …

therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. If you're new to search engine optimization and website marketing, you might have heard words like web crawler, search engine robot, or search engine spider. All of these words refer to …

Site speed is an essential element of any campaign and for good reasons. You've also got to prioritize index and site structure when reviewing your technical SEO - obvious choices but absolutely paramount. Organic search is a powerful channel for getting new customers, but SEO isn't a one-time investment, and it …

If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Content Creation is the basis of any website. Whether it is written word, audio voiceovers, informational videos or some other content, it doesn't matter. A marketing communications planning program will often be based …

You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values …

99% of people don't need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Advertisers can track the length of ad exposure in an online game. When readers find your content, they want to get all the …

Stick to these good practices and you'll be on your way to free traffic. Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then, the content should be of significant content. The One Percent …

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

There's no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. However, building links is an integral part of it mainly because without links, it is impossible for Google to determine …

What you already know about your business is right - the Web is a new medium, not a new universe. Remember: quality is always more important than quantity when it comes to links, content, and SEO in general. Plenty of spammy links can only harm your rankings, not make them higher …

Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Keep developing ways of raising UX by giving visitors a better platform to share their views, inform products improvement, and regular offers. After several months, discard the methods that …

SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the …