Make domain authority your centre of attention

Why is my site ranked above the fold? You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn't …

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My thoughts on canonical URLs

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. Do better keyword research and understand search intent to connect the dots between your content and your audience's needs. Interactive marketing is …

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Natural language processing using search engine spiders

While an SEO practitioner doesn't necessarily have to directly manage all of the previously mentioned practice areas, it's ideal for communication to be happening between these entities. The key phrase in an advertisement, the tagline, should be something memorable that identifies the uniqueness of a brand or conveys some type …

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Optimise your site, paying special attention to analysis

Other consumers handle (touch) and read (see) a coupon offer. Use search engine friendly permalinks. Try not to have too many '&', '?', '!' etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. Internal links can help you prove your authority in a particular field …

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Publish The Usual Static Pages

Users searching for your site on Google might not necessarily want to land on your homepage. Headings give your web page structure and help search engines better determine what your page content is about. Stay on top of your SEO strategy and make sure that it is up to date …

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Reasons that marketers love user generated content

To understand this, we need to pay a thorough look on these concepts. At times, you will need to perform small or big SEO-type hacks-if you're striving for perfection. Using too many hashtags, however, becoming incredibly annoying and can really deter customers from interacting with you. Our talented team have …

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Search marketing implications related to static pages

A cohort group may respond favorably to the same type of marketing appeal. The best directories are the ones that also provide useful information for your potential customers. If that's too long for you, then get the hell out of my office. Don't let technology fool you into abandoning hard-won …

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See how your site looks to Google

It's important to remember that your blog should be written for your intended audience, so make sure that the content is somehow relevant and the keywords fit in seamlessly. If you are looking for a needle in a haystack it does not help to have a larger haystack. Users will …

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Small but important things to observe about analytics

Your SEO strategy will go a long way for you and your business with the proper maintenance. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site's reputation. Since Google views every URL as a unique one …

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Take a customer focused approach to white hat SEO

Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website's SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is …

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The Role of Relevance

By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. When you use keyword research and optimize evergreen content pages for SEO, you can improve your website's search rankings. This boosts your online authority and drives more …

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The after-Penguin effect

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings If done correctly it can improve how search engines see your website, weigh your relevant content (keywords), and place your website within search …

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The mysterious world of link research

Marketing professionals seek to find ways to integrate all media platforms together to present a consistent message. These are facts that won't change as time goes by. This is why it's so important that your title tag contains the key theme of your web page or website and focuses on …

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The untapped goldmine of doorway sites

If you perform an SEO audit now and then, you make sure your website's up-to-date. It should be part of your frequent site maintenance cycle, I think. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that …

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Things to avoid when dealing with splogs

Countless people have asked me different versions of the same question over the years: what is the silver SEO bullet? Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile …

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Things you most likely didn't know about widgets

After content has been written. The consumer's self-concept of being cosmopolitan, sophisticated, and modern can be enhanced when buying a global brand. So, be sure to open that lane by checking how your website performs on mobile applications. While there plenty of differences between SEO and content marketing, there are …

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Title Tag Issues

For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com ...and see how many pages have been indexed and how Google is displaying your pages...and then call us if you have had a …

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Understand about social media

Recognizing that consumers often prefer experiences over things, companies provide customers with moments to remember rather than more items to put in their homes. Global advertising agencies try to create visual Esperanto, the universal language that makes global advertising possible for any good or service. There are a number of …

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Use organic outreach along with RSS feeds to make a difference

This change has brought a revolution in the marketing industry. SEO copywriting is quality writing. Period. The keyphrases shouldn't make the writing hard-to-read, sound repetitive, or lose its conversion focus. Advertisers have long understood the power of messages that address people's emotional needs, taking advantage of a theory developed by …

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Using traffic estimation tools in conjunction with canonical URLs

Most sites have moved to an adaptive design, which automatically adjusts content to the screen size of the device being used to access the webpage. Social media marketing seeks to keep customers engaged with a brand and to increase the brand's exposure. A website's quality, design, content, and usability are …

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Write a keyword-rich introduction about white hat SEO

The key with evergreen then is that this quality content means something to a visitor who found the post the day it was published and one who happened upon it six months later. Google, in particular, factors the quantity and quality of inbound links into search engine results. Some may …

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Write about landing pages

In terms of sales, being a top-ten listing has resulted in a 42 percent increase in sales the first month and a 100 percent increase the second month. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. You can use your blog …

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A do-it-yourself guide to keywords

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. Research your competitors - now you've got your list, look closely at their websites, specifically the written content and look at …

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Answered - your burning questions about RSS feeds

This is blatantly untrue and, so long as you follow the best practices, you'll be able to create engaging content that appeal to search engines, gains social media shares and encourages readers (and potential customers) to come back time and time again. It is a source of entertainment, social interaction …

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Can cloaking really make a difference?

The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. Include any keywords you want to …

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Clear and unbiased facts about canonical URLs

It's entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. Granted, Google's competitors are watching it. Energizing brand advocates and influencers to spread the word about the "new and improved" version of the brand becomes the goal. When combined with television (which …

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Don't forget non reciprocal links

There is no simple tweak that conquers all for SEO - no all-in-one solution. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. Doing so will dramatically bias outcomes in your favor. Research topics for …

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Focus on ROI Instead of bounce rates

There are dozens of ways to get reviews, including just asking for them, but you definitely need to attract them whenever possible. Some web directories require yearly or one-time listing fees. Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help …

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Go long-tail and forget html

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

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Go long-tail and forget non reciprocal links

Another regional search engine powerhouse is Yandex, which owns more than 60% of Russia's search engine market share. With a payout-planning budget, management establishes a ratio of advertising to sales or market share. In my experience, about 60 percent or more of your results are directly correlated to off-page optimization …

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Headings and inbound links

A demonstration execution displays how a product works. Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. When you think about keywords what are they really? It's an interesting thing to think about isn't it, for one thing …

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High advertisement ratio can be mitigated by using splogs

Keep in mind that you must write for your readers, and not for Google's spiders. Don't do keyword stuffing. There are domains which are better to receive links from than others. These are domains that are "trusted" sources and have higher domain authority. Ideally, every single paragraph should have its …

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How I improved my sitemaps in one day

This is because there are hundreds of factors that weigh in to number one rankings and exact match domains are no longer a sure thing. Focus on your most important pages. Sometimes people try to make it too simple, it's like if you just do this thing and you can …

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How To Start A Local Lead Generation Business

If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness Google and its furry animals have …

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