Recognizing that consumers often prefer experiences over things, companies provide customers with moments to remember rather than more items to put in their homes. Global advertising agencies try to create visual Esperanto, the universal language that makes global advertising possible for any good or service. There are a number of …

This change has brought a revolution in the marketing industry. SEO copywriting is quality writing. Period. The keyphrases shouldn't make the writing hard-to-read, sound repetitive, or lose its conversion focus. Advertisers have long understood the power of messages that address people's emotional needs, taking advantage of a theory developed by …

Most sites have moved to an adaptive design, which automatically adjusts content to the screen size of the device being used to access the webpage. Social media marketing seeks to keep customers engaged with a brand and to increase the brand's exposure. A website's quality, design, content, and usability are …

The key with evergreen then is that this quality content means something to a visitor who found the post the day it was published and one who happened upon it six months later. Google, in particular, factors the quantity and quality of inbound links into search engine results. Some may …

In terms of sales, being a top-ten listing has resulted in a 42 percent increase in sales the first month and a 100 percent increase the second month. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. You can use your blog …

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. Research your competitors - now you've got your list, look closely at their websites, specifically the written content and look at …

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. For example, pay-per-click advertisements can perform well, if you know what you're …

Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. Vertical search is the …

This is blatantly untrue and, so long as you follow the best practices, you'll be able to create engaging content that appeal to search engines, gains social media shares and encourages readers (and potential customers) to come back time and time again. It is a source of entertainment, social interaction …

The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. Include any keywords you want to …

For example, a hack practice could be paying money for cheap traffic and then claiming it's organic or from another less dubious traffic source. Maybe blogs aren't what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before …

It's entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. Granted, Google's competitors are watching it. Energizing brand advocates and influencers to spread the word about the "new and improved" version of the brand becomes the goal. When combined with television (which …

There is no simple tweak that conquers all for SEO - no all-in-one solution. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. Doing so will dramatically bias outcomes in your favor. Research topics for …

Advertisers have achieved success with a testimonial type of execution for many years, especially in the business-to-business and service sectors. Don't get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are …

Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help. Humor has proven to be one of the best techniques for cutting through clutter, by getting attention and …

There are dozens of ways to get reviews, including just asking for them, but you definitely need to attract them whenever possible. Some web directories require yearly or one-time listing fees. Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help …

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

Another regional search engine powerhouse is Yandex, which owns more than 60% of Russia's search engine market share. With a payout-planning budget, management establishes a ratio of advertising to sales or market share. In my experience, about 60 percent or more of your results are directly correlated to off-page optimization …

Search engines favor sites that follow SEO best practices and deliver consistent quality. Organizational structure can play a significant role in SEO. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow …

A demonstration execution displays how a product works. Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. When you think about keywords what are they really? It's an interesting thing to think about isn't it, for one thing …

Keep in mind that you must write for your readers, and not for Google's spiders. Don't do keyword stuffing. There are domains which are better to receive links from than others. These are domains that are "trusted" sources and have higher domain authority. Ideally, every single paragraph should have its …

This is because there are hundreds of factors that weigh in to number one rankings and exact match domains are no longer a sure thing. Focus on your most important pages. Sometimes people try to make it too simple, it's like if you just do this thing and you can …

If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness Google and its furry animals have …

High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or …

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Users stay on your site longer when you include internal links guiding them to more info suited to …

An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy - is having a look at what your competitors are doing. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to …

Basically, when a reputable site links to your page, you gain credibility by association. Yes, content is king - but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with …

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. Without a doubt keyword research is the first and foremost step towards a …

A brand's position is never completely fixed. Besides this, it can also be a great idea to add your local business to Google's 'My Business'. What exactly is evergreen content and why does it matter? Many companies seek to manipulate how they appear, especially if mistakes have been made.

Help …

Bad content truly can do long-lasting damage to your website, brand and business. I always encourage my team to read industry blogs and books to continue growing as a digital marketer. Developing engaging content is one of the most important things you can do to optimize your website. SEO can …

One good way to know what's coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google's own blog. To reach consumers, marketers recognize that today's consumers use multiple devicesin several ways. Your bounce rate is determined by the amount of people …

SEO is not rocket science (or anywhere close to it). Make Full Use Of Citations - Links are absolutely essential for search engine optimisation. Visual and verbal elements work together to create an advertisement that meets the desired stage of the hierarchy of effects model or the attribute-benefit-personal value chosen from …

This can be auto generated content. There are plenty of examples where a teen starts a hashtag at 9:35 pm in Philadelphia and within thirty minutes, twenty thousand people around the world are using it. A cognitive message strategy advertisement influences the person's beliefs and/or knowledge structure by …

Google will rank it - for a time. In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. In its simplest terms, it's to correctly word a website and set-up in a way that when a user uses a search …

When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the 'organic' results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. It can also affect the search engine index freshness of …

You should consider having access to URL rewriting (.htaccess or httpd.conf configuration files), web server logs, and so on. Warning: Once you update your site with the proper on-page optimization tactics, you might very quickly find yourself starting to improve ranking for a variety of keywords. Some studies suggest …

But all too often, when we want to improve our site SEO, we fall prey to "quick-fixes", just as we do when we're enticed by fad diets. But, content related to Christmas or Thanksgiving, may bring you traffic during those holidays, no matter the year. Googlebot is Google's web spider …

Social media allows dissatisfied customers to instantly vent about bad experiencesto enormous audiences, where little forgiveness of mistakes takes place. Advertising and marketing face a rapidly shifting landscape. Being engaged with your audience is also very important. It is beneficial to both the consumer and business because it connects searchers …

Aligning a brand's message with an influencer's motivation will be the key to success. Although SEO is not a cure-all for businesses, it can fit into a company's overall business strategy in several critical ways Using tools such as Copyscape will help you find if someone has plagiarised your content …

From an SEO perspective, custom application development could be advantageous- if you consider SEO when you start designing your software and architecture. Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the …