There's no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. However, building links is an integral part of it mainly because without links, it is impossible for Google to determine …

What you already know about your business is right - the Web is a new medium, not a new universe. Remember: quality is always more important than quantity when it comes to links, content, and SEO in general. Plenty of spammy links can only harm your rankings, not make them higher …

Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Keep developing ways of raising UX by giving visitors a better platform to share their views, inform products improvement, and regular offers. After several months, discard the methods that …

SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the …

Why is my site ranked above the fold? You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn't …

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. Do better keyword research and understand search intent to connect the dots between your content and your audience's needs. Interactive marketing is …

While an SEO practitioner doesn't necessarily have to directly manage all of the previously mentioned practice areas, it's ideal for communication to be happening between these entities. The key phrase in an advertisement, the tagline, should be something memorable that identifies the uniqueness of a brand or conveys some type …

Other consumers handle (touch) and read (see) a coupon offer. Use search engine friendly permalinks. Try not to have too many '&', '?', '!' etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. Internal links can help you prove your authority in a particular field …

Users searching for your site on Google might not necessarily want to land on your homepage. Headings give your web page structure and help search engines better determine what your page content is about. Stay on top of your SEO strategy and make sure that it is up to date …

To understand this, we need to pay a thorough look on these concepts. At times, you will need to perform small or big SEO-type hacks-if you're striving for perfection. Using too many hashtags, however, becoming incredibly annoying and can really deter customers from interacting with you. Our talented team have …

A cohort group may respond favorably to the same type of marketing appeal. The best directories are the ones that also provide useful information for your potential customers. If that's too long for you, then get the hell out of my office. Don't let technology fool you into abandoning hard-won …

It's important to remember that your blog should be written for your intended audience, so make sure that the content is somehow relevant and the keywords fit in seamlessly. If you are looking for a needle in a haystack it does not help to have a larger haystack. Users will …

Your SEO strategy will go a long way for you and your business with the proper maintenance. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site's reputation. Since Google views every URL as a unique one …

Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website's SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is …

By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. When you use keyword research and optimize evergreen content pages for SEO, you can improve your website's search rankings. This boosts your online authority and drives more …

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings If done correctly it can improve how search engines see your website, weigh your relevant content (keywords), and place your website within search …

Marketing professionals seek to find ways to integrate all media platforms together to present a consistent message. These are facts that won't change as time goes by. This is why it's so important that your title tag contains the key theme of your web page or website and focuses on …

If you perform an SEO audit now and then, you make sure your website's up-to-date. It should be part of your frequent site maintenance cycle, I think. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that …

Countless people have asked me different versions of the same question over the years: what is the silver SEO bullet? Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile …

After content has been written. The consumer's self-concept of being cosmopolitan, sophisticated, and modern can be enhanced when buying a global brand. So, be sure to open that lane by checking how your website performs on mobile applications. While there plenty of differences between SEO and content marketing, there are …

For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com ...and see how many pages have been indexed and how Google is displaying your pages...and then call us if you have had a …

Recognizing that consumers often prefer experiences over things, companies provide customers with moments to remember rather than more items to put in their homes. Global advertising agencies try to create visual Esperanto, the universal language that makes global advertising possible for any good or service. There are a number of …

This change has brought a revolution in the marketing industry. SEO copywriting is quality writing. Period. The keyphrases shouldn't make the writing hard-to-read, sound repetitive, or lose its conversion focus. Advertisers have long understood the power of messages that address people's emotional needs, taking advantage of a theory developed by …

Most sites have moved to an adaptive design, which automatically adjusts content to the screen size of the device being used to access the webpage. Social media marketing seeks to keep customers engaged with a brand and to increase the brand's exposure. A website's quality, design, content, and usability are …

The key with evergreen then is that this quality content means something to a visitor who found the post the day it was published and one who happened upon it six months later. Google, in particular, factors the quantity and quality of inbound links into search engine results. Some may …

In terms of sales, being a top-ten listing has resulted in a 42 percent increase in sales the first month and a 100 percent increase the second month. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. You can use your blog …

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. Research your competitors - now you've got your list, look closely at their websites, specifically the written content and look at …

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. For example, pay-per-click advertisements can perform well, if you know what you're …

Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. Vertical search is the …

This is blatantly untrue and, so long as you follow the best practices, you'll be able to create engaging content that appeal to search engines, gains social media shares and encourages readers (and potential customers) to come back time and time again. It is a source of entertainment, social interaction …

The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. Include any keywords you want to …

For example, a hack practice could be paying money for cheap traffic and then claiming it's organic or from another less dubious traffic source. Maybe blogs aren't what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before …

It's entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. Granted, Google's competitors are watching it. Energizing brand advocates and influencers to spread the word about the "new and improved" version of the brand becomes the goal. When combined with television (which …

There is no simple tweak that conquers all for SEO - no all-in-one solution. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. Doing so will dramatically bias outcomes in your favor. Research topics for …

Advertisers have achieved success with a testimonial type of execution for many years, especially in the business-to-business and service sectors. Don't get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are …

Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help. Humor has proven to be one of the best techniques for cutting through clutter, by getting attention and …

There are dozens of ways to get reviews, including just asking for them, but you definitely need to attract them whenever possible. Some web directories require yearly or one-time listing fees. Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help …

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

Another regional search engine powerhouse is Yandex, which owns more than 60% of Russia's search engine market share. With a payout-planning budget, management establishes a ratio of advertising to sales or market share. In my experience, about 60 percent or more of your results are directly correlated to off-page optimization …

Search engines favor sites that follow SEO best practices and deliver consistent quality. Organizational structure can play a significant role in SEO. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow …