Make social media your centre of attention

One good way to know what's coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google's own blog. To reach consumers, marketers recognize that today's consumers use multiple devicesin several ways. Your bounce rate is determined by the amount of people …

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Never go by keyword density ratios

SEO is not rocket science (or anywhere close to it). Make Full Use Of Citations - Links are absolutely essential for search engine optimisation. Visual and verbal elements work together to create an advertisement that meets the desired stage of the hierarchy of effects model or the attribute-benefit-personal value chosen from …

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Online marketing changes quickly when it comes to domain authority

This can be auto generated content. There are plenty of examples where a teen starts a hashtag at 9:35 pm in Philadelphia and within thirty minutes, twenty thousand people around the world are using it. A cognitive message strategy advertisement influences the person's beliefs and/or knowledge structure by …

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Random musings on sitemaps

Google will rank it - for a time. In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. In its simplest terms, it's to correctly word a website and set-up in a way that when a user uses a search …

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Search engine health checks should look at social media

You should consider having access to URL rewriting (.htaccess or httpd.conf configuration files), web server logs, and so on. Warning: Once you update your site with the proper on-page optimization tactics, you might very quickly find yourself starting to improve ranking for a variety of keywords. Some studies suggest …

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Take a customer focused approach to scraping

But all too often, when we want to improve our site SEO, we fall prey to "quick-fixes", just as we do when we're enticed by fad diets. But, content related to Christmas or Thanksgiving, may bring you traffic during those holidays, no matter the year. Googlebot is Google's web spider …

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Tell me more about search queries

Social media allows dissatisfied customers to instantly vent about bad experiencesto enormous audiences, where little forgiveness of mistakes takes place. Advertising and marketing face a rapidly shifting landscape. Being engaged with your audience is also very important. It is beneficial to both the consumer and business because it connects searchers …

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The worst advice I've heard about CTR

Aligning a brand's message with an influencer's motivation will be the key to success. Although SEO is not a cure-all for businesses, it can fit into a company's overall business strategy in several critical ways Using tools such as Copyscape will help you find if someone has plagiarised your content …

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Think like a human not a robot when it comes to web 2.0

From an SEO perspective, custom application development could be advantageous- if you consider SEO when you start designing your software and architecture. Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the …

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Try to target a hungry crowd by paying attention to html

Instead of doing the work, the boring tedious work of making lists, taking names, reading, empathizing, crafting a good outreach email, sending it, following up, handling objections, negotiating, and then finally emerging triumphant, you read a blog post about title optimization or keyword density. Aside from the "traditional" SEO ranking …

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We've reached a tipping point when it comes to scraping

Work out long-term and short-term campaigns, each with their own goals, and record the metrics for constant improvement and campaign evaluation. A great way to boost your site's search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and …

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When auditing your site, take time to think about organic links

One critical small business SEO practice is to keep an eye on search volume-the number of people looking for a keyword. Instead of going for high-volume keywords that lots of people are searching, seek out keywords with achievable (lower) search volumes. Heading tags are tags that are used for the …

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When your use of LSI becomes obsessive

Conversion rate can mean several different things (depending on the site context). The most successful marketers not only work to share their brand's message, but they concentrate on building unique and personal relationships with their community. Needless to say, Google is going to make meta descriptions and meta titles short …

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Who else wants to enjoy web 2.0

Meta search engines (theoretically) will save you time in getting to the search engine results you need. Backlinks from older websites may be worth more than links from newer sites. Coupled with the fact that your video, news, and other media may appear on page one of results if well …

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Winning marketing strategies for keyword research

Many people get stuck at the starting line when coming up with evergreen content. SEO isn't something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I've spent almost fifteen years learning about SEO and I'm thankful I did because I feel each …

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Write about landing pages

Concentrate on making easy, clear-cut, and logical interfaces with a focus on getting to the right information quickly. To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. SEO is a great way to put your hands up in the …

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Actionable tips on html and Facebook

Would you refer this website to a friend or relative? However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. But what are some techniques that may help your website move up in …

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Can keyword density help improve my search engine placement?

Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of …

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Carve out time for concentrating on search engine spiders

Marketers carefully study customer-generated reviews, because they provide customer evaluations of products and how the item compares to the competition. The key phrase in an advertisement, the tagline, should be something memorable that identifies the uniqueness of a brand or conveys some type of special meaning. Marketers can develop more …

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Clarification about 301 redirects

A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads "above the fold" ("Top Heavy"). Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. Anyone with a site that provides useful content and has the right network …

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Combine responsive design and mobile search for Supercharged SEO

Publish content that people would like to share and link to. E-commerce designers can fall into the trap of duplicating content when a company offers a large number of items. The fact remains that knowledge of one's domain and the tools out there is vital to success. Generally speaking, backlinks …

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Everything you need to know about walled garden sites

And to do that, one must ensure the website ranks higher in the SERP (search engine result page). Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services, make sure that …

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Headings and link research

Although there are many ways to improve site speed, image compression can typically make an immediate impact. Ranking high with no conversions is a wasted effort. The catch comes in the form of a limitation, such as insufficient space, limited website bandwidth, an insufficient number of email accounts, or insufficient …

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Here's what industry insiders think about Google algorithms

When done properly, taking the time to adjust these elements can signal web crawlers to index your site in favor of your targeted search queries. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer …

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How to deal with scraping

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as …

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How to diagnose trust rank related issues

When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the new location fairly quickly. One factor is the proliferation of devices people use to access information, which has inspired new ways for users to input queries, like …

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How to survive your first encounter with forums

Even though a human can see exactly what that product is, why it's there and how important it is, a search engine cannot. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a …

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How we improved our rankings in two days

The most famous web directory, Open Directory Project, boasts 4,576,062 URLs in its listings at the time of this writing. There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: We already know …

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I bet you didn't know this about LSI

If you're trying to build credibility, then make the effort to cite the information you're referencing and link out if it makes sense. As far as placement of banner ads in the area that is visible without scrolling, "less is more." Anchor text (alternative terms: link text or reference text …

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Increase Organic Traffic by the manipulation of gateway sites

According to Google, natural links leading back to your site are definitely something to strive for. The Keyword Meta Tag is generally 4 - 5 'keywords', that are relevant to the content of the Website. Although search engine algorithms are a closely guarded secret, we can be confident that the main …

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Learn how to start with landing pages

Generally, restrict PDF files to distributing long documents intended for print, not for reading online. This scenario is highly plausible for revenue reasons. Successful programs increase sales and build brand loyalty. If you think it's hard to be on top at the moment, just wait until five years from now …

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Lessons I learned about cloaking

When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. With the recent trend in digital marketing, to make it to the top, SEO should be a must to include in your digital marketing strategy. On the other …

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Losing Focus on nofollow links

A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that's answering a question, listing ideas, educating the reader …

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My thoughts on ROI

You can hire PHP developers reasonably quickly, and you can be sure that if at some point you require additional PHP development, the resources will be there. When approaching other webmasters to link to your site; it's really important to "suggest" suitable text for them to use; i.e link …

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Reasons that marketers love site submissions

Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. There isn't one guy or gal who controls or completely understands all of the …

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SEO LSI keyword best practice

But it certainly can get as technical and detailed as you want to make it. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging …

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SEO long term best practice

Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your website's rankings. If an authoritative website links to yours, some of this "authority" is transferred to your site. There are many theories, some backed by data, that …

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