High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or …

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Users stay on your site longer when you include internal links guiding them to more info suited to …

An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy - is having a look at what your competitors are doing. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to …

Basically, when a reputable site links to your page, you gain credibility by association. Yes, content is king - but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with …

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. Without a doubt keyword research is the first and foremost step towards a …

A brand's position is never completely fixed. Besides this, it can also be a great idea to add your local business to Google's 'My Business'. What exactly is evergreen content and why does it matter? Many companies seek to manipulate how they appear, especially if mistakes have been made.

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Bad content truly can do long-lasting damage to your website, brand and business. I always encourage my team to read industry blogs and books to continue growing as a digital marketer. Developing engaging content is one of the most important things you can do to optimize your website. SEO can …

One good way to know what's coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google's own blog. To reach consumers, marketers recognize that today's consumers use multiple devicesin several ways. Your bounce rate is determined by the amount of people …

SEO is not rocket science (or anywhere close to it). Make Full Use Of Citations - Links are absolutely essential for search engine optimisation. Visual and verbal elements work together to create an advertisement that meets the desired stage of the hierarchy of effects model or the attribute-benefit-personal value chosen from …

This can be auto generated content. There are plenty of examples where a teen starts a hashtag at 9:35 pm in Philadelphia and within thirty minutes, twenty thousand people around the world are using it. A cognitive message strategy advertisement influences the person's beliefs and/or knowledge structure by …

Google will rank it - for a time. In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. In its simplest terms, it's to correctly word a website and set-up in a way that when a user uses a search …

When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the 'organic' results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. It can also affect the search engine index freshness of …

You should consider having access to URL rewriting (.htaccess or httpd.conf configuration files), web server logs, and so on. Warning: Once you update your site with the proper on-page optimization tactics, you might very quickly find yourself starting to improve ranking for a variety of keywords. Some studies suggest …

But all too often, when we want to improve our site SEO, we fall prey to "quick-fixes", just as we do when we're enticed by fad diets. But, content related to Christmas or Thanksgiving, may bring you traffic during those holidays, no matter the year. Googlebot is Google's web spider …

Social media allows dissatisfied customers to instantly vent about bad experiencesto enormous audiences, where little forgiveness of mistakes takes place. Advertising and marketing face a rapidly shifting landscape. Being engaged with your audience is also very important. It is beneficial to both the consumer and business because it connects searchers …

Aligning a brand's message with an influencer's motivation will be the key to success. Although SEO is not a cure-all for businesses, it can fit into a company's overall business strategy in several critical ways Using tools such as Copyscape will help you find if someone has plagiarised your content …

From an SEO perspective, custom application development could be advantageous- if you consider SEO when you start designing your software and architecture. Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the …

Instead of doing the work, the boring tedious work of making lists, taking names, reading, empathizing, crafting a good outreach email, sending it, following up, handling objections, negotiating, and then finally emerging triumphant, you read a blog post about title optimization or keyword density. Aside from the "traditional" SEO ranking …

Work out long-term and short-term campaigns, each with their own goals, and record the metrics for constant improvement and campaign evaluation. A great way to boost your site's search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and …

One critical small business SEO practice is to keep an eye on search volume-the number of people looking for a keyword. Instead of going for high-volume keywords that lots of people are searching, seek out keywords with achievable (lower) search volumes. Heading tags are tags that are used for the …

Conversion rate can mean several different things (depending on the site context). The most successful marketers not only work to share their brand's message, but they concentrate on building unique and personal relationships with their community. Needless to say, Google is going to make meta descriptions and meta titles short …

Meta search engines (theoretically) will save you time in getting to the search engine results you need. Backlinks from older websites may be worth more than links from newer sites. Coupled with the fact that your video, news, and other media may appear on page one of results if well …

Many people get stuck at the starting line when coming up with evergreen content. SEO isn't something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I've spent almost fifteen years learning about SEO and I'm thankful I did because I feel each …

Concentrate on making easy, clear-cut, and logical interfaces with a focus on getting to the right information quickly. To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. SEO is a great way to put your hands up in the …

Would you refer this website to a friend or relative? However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. But what are some techniques that may help your website move up in …

Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of …

Marketers carefully study customer-generated reviews, because they provide customer evaluations of products and how the item compares to the competition. The key phrase in an advertisement, the tagline, should be something memorable that identifies the uniqueness of a brand or conveys some type of special meaning. Marketers can develop more …

A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads "above the fold" ("Top Heavy"). Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. Anyone with a site that provides useful content and has the right network …

Publish content that people would like to share and link to. E-commerce designers can fall into the trap of duplicating content when a company offers a large number of items. The fact remains that knowledge of one's domain and the tools out there is vital to success. Generally speaking, backlinks …

And to do that, one must ensure the website ranks higher in the SERP (search engine result page). Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services, make sure that …

Although there are many ways to improve site speed, image compression can typically make an immediate impact. Ranking high with no conversions is a wasted effort. The catch comes in the form of a limitation, such as insufficient space, limited website bandwidth, an insufficient number of email accounts, or insufficient …

When done properly, taking the time to adjust these elements can signal web crawlers to index your site in favor of your targeted search queries. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer …

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as …

When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the new location fairly quickly. One factor is the proliferation of devices people use to access information, which has inspired new ways for users to input queries, like …

Even though a human can see exactly what that product is, why it's there and how important it is, a search engine cannot. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a …

The most famous web directory, Open Directory Project, boasts 4,576,062 URLs in its listings at the time of this writing. There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: We already know …

If you're trying to build credibility, then make the effort to cite the information you're referencing and link out if it makes sense. As far as placement of banner ads in the area that is visible without scrolling, "less is more." Anchor text (alternative terms: link text or reference text …

Think hard about the overall message of your content, including the ideas that you are presenting to your readers. Industry leaders spend countless hours tracking trends. Are they using SSL? You should search your favourite search engines for search terms such as: "add url", "suggest website" and add your website …

According to Google, natural links leading back to your site are definitely something to strive for. The Keyword Meta Tag is generally 4 - 5 'keywords', that are relevant to the content of the Website. Although search engine algorithms are a closely guarded secret, we can be confident that the main …

Generally, restrict PDF files to distributing long documents intended for print, not for reading online. This scenario is highly plausible for revenue reasons. Successful programs increase sales and build brand loyalty. If you think it's hard to be on top at the moment, just wait until five years from now …