Clear and unbiased facts about canonical URLs

It's entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. Granted, Google's competitors are watching it. Energizing brand advocates and influencers to spread the word about the "new and improved" version of the brand becomes the goal. When combined with television (which …

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Don't forget non reciprocal links

There is no simple tweak that conquers all for SEO - no all-in-one solution. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. Doing so will dramatically bias outcomes in your favor. Research topics for …

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Focus on ROI Instead of bounce rates

There are dozens of ways to get reviews, including just asking for them, but you definitely need to attract them whenever possible. Some web directories require yearly or one-time listing fees. Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help …

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Go long-tail and forget html

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

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Go long-tail and forget non reciprocal links

Another regional search engine powerhouse is Yandex, which owns more than 60% of Russia's search engine market share. With a payout-planning budget, management establishes a ratio of advertising to sales or market share. In my experience, about 60 percent or more of your results are directly correlated to off-page optimization …

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Headings and inbound links

A demonstration execution displays how a product works. Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. When you think about keywords what are they really? It's an interesting thing to think about isn't it, for one thing …

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High advertisement ratio can be mitigated by using splogs

Keep in mind that you must write for your readers, and not for Google's spiders. Don't do keyword stuffing. There are domains which are better to receive links from than others. These are domains that are "trusted" sources and have higher domain authority. Ideally, every single paragraph should have its …

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How I improved my sitemaps in one day

This is because there are hundreds of factors that weigh in to number one rankings and exact match domains are no longer a sure thing. Focus on your most important pages. Sometimes people try to make it too simple, it's like if you just do this thing and you can …

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How To Start A Local Lead Generation Business

If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness Google and its furry animals have …

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How to reinvent web portals without looking like an amateur

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Users stay on your site longer when you include internal links guiding them to more info suited to …

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How to turn search engine spiders into success

An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy - is having a look at what your competitors are doing. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to …

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Keep an eye on anakytics

Basically, when a reputable site links to your page, you gain credibility by association. Yes, content is king - but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with …

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Learn to do search engine spiders like a pro

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. Without a doubt keyword research is the first and foremost step towards a …

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Learning about sitemaps

A brand's position is never completely fixed. Besides this, it can also be a great idea to add your local business to Google's 'My Business'. What exactly is evergreen content and why does it matter? Many companies seek to manipulate how they appear, especially if mistakes have been made.

Help …

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Make a good use of LSI

Bad content truly can do long-lasting damage to your website, brand and business. I always encourage my team to read industry blogs and books to continue growing as a digital marketer. Developing engaging content is one of the most important things you can do to optimize your website. SEO can …

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Make social media your centre of attention

One good way to know what's coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google's own blog. To reach consumers, marketers recognize that today's consumers use multiple devicesin several ways. Your bounce rate is determined by the amount of people …

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Never go by keyword density ratios

SEO is not rocket science (or anywhere close to it). Make Full Use Of Citations - Links are absolutely essential for search engine optimisation. Visual and verbal elements work together to create an advertisement that meets the desired stage of the hierarchy of effects model or the attribute-benefit-personal value chosen from …

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Online marketing changes quickly when it comes to domain authority

This can be auto generated content. There are plenty of examples where a teen starts a hashtag at 9:35 pm in Philadelphia and within thirty minutes, twenty thousand people around the world are using it. A cognitive message strategy advertisement influences the person's beliefs and/or knowledge structure by …

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Random musings on sitemaps

Google will rank it - for a time. In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. In its simplest terms, it's to correctly word a website and set-up in a way that when a user uses a search …

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Search engine health checks should look at social media

You should consider having access to URL rewriting (.htaccess or httpd.conf configuration files), web server logs, and so on. Warning: Once you update your site with the proper on-page optimization tactics, you might very quickly find yourself starting to improve ranking for a variety of keywords. Some studies suggest …

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Take a customer focused approach to scraping

But all too often, when we want to improve our site SEO, we fall prey to "quick-fixes", just as we do when we're enticed by fad diets. But, content related to Christmas or Thanksgiving, may bring you traffic during those holidays, no matter the year. Googlebot is Google's web spider …

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Tell me more about search queries

Social media allows dissatisfied customers to instantly vent about bad experiencesto enormous audiences, where little forgiveness of mistakes takes place. Advertising and marketing face a rapidly shifting landscape. Being engaged with your audience is also very important. It is beneficial to both the consumer and business because it connects searchers …

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The worst advice I've heard about CTR

Aligning a brand's message with an influencer's motivation will be the key to success. Although SEO is not a cure-all for businesses, it can fit into a company's overall business strategy in several critical ways Using tools such as Copyscape will help you find if someone has plagiarised your content …

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Think like a human not a robot when it comes to web 2.0

From an SEO perspective, custom application development could be advantageous- if you consider SEO when you start designing your software and architecture. Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the …

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Try to target a hungry crowd by paying attention to html

Instead of doing the work, the boring tedious work of making lists, taking names, reading, empathizing, crafting a good outreach email, sending it, following up, handling objections, negotiating, and then finally emerging triumphant, you read a blog post about title optimization or keyword density. Aside from the "traditional" SEO ranking …

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We've reached a tipping point when it comes to scraping

Work out long-term and short-term campaigns, each with their own goals, and record the metrics for constant improvement and campaign evaluation. A great way to boost your site's search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and …

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When auditing your site, take time to think about organic links

One critical small business SEO practice is to keep an eye on search volume-the number of people looking for a keyword. Instead of going for high-volume keywords that lots of people are searching, seek out keywords with achievable (lower) search volumes. Heading tags are tags that are used for the …

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When your use of LSI becomes obsessive

Conversion rate can mean several different things (depending on the site context). The most successful marketers not only work to share their brand's message, but they concentrate on building unique and personal relationships with their community. Needless to say, Google is going to make meta descriptions and meta titles short …

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Who else wants to enjoy web 2.0

Meta search engines (theoretically) will save you time in getting to the search engine results you need. Backlinks from older websites may be worth more than links from newer sites. Coupled with the fact that your video, news, and other media may appear on page one of results if well …

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Winning marketing strategies for keyword research

Many people get stuck at the starting line when coming up with evergreen content. SEO isn't something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I've spent almost fifteen years learning about SEO and I'm thankful I did because I feel each …

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Write about landing pages

Concentrate on making easy, clear-cut, and logical interfaces with a focus on getting to the right information quickly. To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. SEO is a great way to put your hands up in the …

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Actionable tips on html and Facebook

Would you refer this website to a friend or relative? However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. But what are some techniques that may help your website move up in …

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Can keyword density help improve my search engine placement?

Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of …

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Carve out time for concentrating on search engine spiders

Marketers carefully study customer-generated reviews, because they provide customer evaluations of products and how the item compares to the competition. The key phrase in an advertisement, the tagline, should be something memorable that identifies the uniqueness of a brand or conveys some type of special meaning. Marketers can develop more …

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Clarification about 301 redirects

A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads "above the fold" ("Top Heavy"). Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. Anyone with a site that provides useful content and has the right network …

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