Twitter's users are more racially diverse than the internet as a whole or Facebook. While there's no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. This can be by permanently having it placed …

Already, more than half of Google searches come from mobile devices including smartphones and tablets. In these cases, marketers depend on IT (usually web development and infrastructure teams) for publishing their content, for site maintenance, and so on. These sets of rules determine whether the web page is genuine or …

Once you've decided to try and remove a link, contact whoever owns the site and ask for that link to be removed. If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow …

I've often seen where people say that SEO evolves too much. There is no one quick fix for breaking through the rankings and getting yourself on top, unless you're willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. This ensures …

Facebook, Twitter, Instagram, and Pinterest are the most widely visited sites. There are two very specific actions that search engines take when they crawl and index your site that thin content can directly affect. The first action is to measure if you are relevant for a search query; the second …

There is also quite a learning curve when working with different platforms. t's not necessarily bad to optimize for traffic, it depends on your goals; if you're in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the …

therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. If you're new to search engine optimization and website marketing, you might have heard words like web crawler, search engine robot, or search engine spider. All of these words refer to …

Site speed is an essential element of any campaign and for good reasons. You've also got to prioritize index and site structure when reviewing your technical SEO - obvious choices but absolutely paramount. Organic search is a powerful channel for getting new customers, but SEO isn't a one-time investment, and it …

If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Content Creation is the basis of any website. Whether it is written word, audio voiceovers, informational videos or some other content, it doesn't matter. A marketing communications planning program will often be based …

You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values …

99% of people don't need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Advertisers can track the length of ad exposure in an online game. When readers find your content, they want to get all the …

Stick to these good practices and you'll be on your way to free traffic. Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then, the content should be of significant content. The One Percent …

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

There's no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. However, building links is an integral part of it mainly because without links, it is impossible for Google to determine …

What you already know about your business is right - the Web is a new medium, not a new universe. Remember: quality is always more important than quantity when it comes to links, content, and SEO in general. Plenty of spammy links can only harm your rankings, not make them higher …

Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Keep developing ways of raising UX by giving visitors a better platform to share their views, inform products improvement, and regular offers. After several months, discard the methods that …

SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the …

Why is my site ranked above the fold? You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn't …

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. Do better keyword research and understand search intent to connect the dots between your content and your audience's needs. Interactive marketing is …

While an SEO practitioner doesn't necessarily have to directly manage all of the previously mentioned practice areas, it's ideal for communication to be happening between these entities. The key phrase in an advertisement, the tagline, should be something memorable that identifies the uniqueness of a brand or conveys some type …

Other consumers handle (touch) and read (see) a coupon offer. Use search engine friendly permalinks. Try not to have too many '&', '?', '!' etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. Internal links can help you prove your authority in a particular field …

Users searching for your site on Google might not necessarily want to land on your homepage. Headings give your web page structure and help search engines better determine what your page content is about. Stay on top of your SEO strategy and make sure that it is up to date …

To understand this, we need to pay a thorough look on these concepts. At times, you will need to perform small or big SEO-type hacks-if you're striving for perfection. Using too many hashtags, however, becoming incredibly annoying and can really deter customers from interacting with you. Our talented team have …

A cohort group may respond favorably to the same type of marketing appeal. The best directories are the ones that also provide useful information for your potential customers. If that's too long for you, then get the hell out of my office. Don't let technology fool you into abandoning hard-won …

It's important to remember that your blog should be written for your intended audience, so make sure that the content is somehow relevant and the keywords fit in seamlessly. If you are looking for a needle in a haystack it does not help to have a larger haystack. Users will …

Your SEO strategy will go a long way for you and your business with the proper maintenance. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site's reputation. Since Google views every URL as a unique one …

Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website's SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is …

By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. When you use keyword research and optimize evergreen content pages for SEO, you can improve your website's search rankings. This boosts your online authority and drives more …

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings If done correctly it can improve how search engines see your website, weigh your relevant content (keywords), and place your website within search …

Marketing professionals seek to find ways to integrate all media platforms together to present a consistent message. These are facts that won't change as time goes by. This is why it's so important that your title tag contains the key theme of your web page or website and focuses on …

If you perform an SEO audit now and then, you make sure your website's up-to-date. It should be part of your frequent site maintenance cycle, I think. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that …

Countless people have asked me different versions of the same question over the years: what is the silver SEO bullet? Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile …

After content has been written. The consumer's self-concept of being cosmopolitan, sophisticated, and modern can be enhanced when buying a global brand. So, be sure to open that lane by checking how your website performs on mobile applications. While there plenty of differences between SEO and content marketing, there are …

For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com ...and see how many pages have been indexed and how Google is displaying your pages...and then call us if you have had a …

Recognizing that consumers often prefer experiences over things, companies provide customers with moments to remember rather than more items to put in their homes. Global advertising agencies try to create visual Esperanto, the universal language that makes global advertising possible for any good or service. There are a number of …

This change has brought a revolution in the marketing industry. SEO copywriting is quality writing. Period. The keyphrases shouldn't make the writing hard-to-read, sound repetitive, or lose its conversion focus. Advertisers have long understood the power of messages that address people's emotional needs, taking advantage of a theory developed by …

Most sites have moved to an adaptive design, which automatically adjusts content to the screen size of the device being used to access the webpage. Social media marketing seeks to keep customers engaged with a brand and to increase the brand's exposure. A website's quality, design, content, and usability are …

The key with evergreen then is that this quality content means something to a visitor who found the post the day it was published and one who happened upon it six months later. Google, in particular, factors the quantity and quality of inbound links into search engine results. Some may …

In terms of sales, being a top-ten listing has resulted in a 42 percent increase in sales the first month and a 100 percent increase the second month. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. You can use your blog …

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. Research your competitors - now you've got your list, look closely at their websites, specifically the written content and look at …