Short Story: The truth about webmaster tools

Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls "search dominance". Canonical URLs, help search engines understand that there is only a single version of the page's URL that should be indexed no matter what other URL versions …

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Succeeding in SEO means paying attention to metrics

Write posts on a regular basis. Focus on your industry and on your client's needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. To get explosive traffic gains, you need to promote your website by acquiring links and mentions on …

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The philosophy of quality

What value you'll be increasing it to depends; if you're using a CDN they are often still quite low, while if you're not, they're usually higher (anywhere from a few hours to a few days). In the earlier days of SEO, the organic search engine optimization discipline was more of …

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The truth about content

Countless people have asked me different versions of the same question over the years: what is the silver SEO bullet? Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. A very common approach for cross linking is …

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The worst advice I've heard about canonical URLs

A strong image accurately portrays what the firm sells, even in large corporations that offer multiple brands. While we all enjoy seeing the keywords rank well in the search engines, this doesn't necessarily mean your SEO campaign is successful. What are little known facts that a shopper for that product …

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This story about web crawlers will haunt you forever

Many new marketing specialists tend to buy a few followers in order to give their social media a great kick-start. Reaching out to random people and asking them to share your stuff isn't really a promising and efficient tactic. We need to find people who already expressed interest toward a …

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Types of site changes brought on by static pages

Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Back Links go hand in hand with Link Building and act as advertisements for your …

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When auditing your site, take time to think about ROI

The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. As a result, the number of ways …

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Why link building matters

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. A business model that calls for generating revenue by selling …

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Why most people will never be great at mobile search

The length of your content isn't necessarily an indicator of thinness, Google can also judge the value of content with the "time to long click" metric, which measures how long a user stays on a page after finding it on a SERP before going back to the search engine and …

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Winning marketing strategies for keyword stuffing

Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don't worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. Never sell yourself short and never assume anyone knows your …

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Write a 1000+ words article about social media

The easiest way to optimize your website is to hire a SEO specialist to do the work for you. With so many available third-party free and paid tools, chances are something already exists that can fulfill your requirements. SEO can help a growing startup establish its presence and meet business …

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Write a keyword-rich introduction about web crawlers

Keyword research is still useful for example but we now know that Google doesn 't want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

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Adjust your appearance in search by utilising mobile search

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. Even if buy-oriented verbs aren't included in a term, the specific query itself indicates more intent …

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Are search volumes affected by link exchanges

Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries. Use of this method suggests that management may not recognize the benefits of marketing communications. Effective marketing teams monitor and respond carefully to …

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Be clear, truthful and accurate when it comes to mobile search

Advertising agencies provide a variety of options. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about …

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Can bread crumbs really make a difference?

Naming your pages with strong keywords provides an easy-to-follow map of your site. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. Google's algorithm takes into account users' …

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Clarification about splogs

This is very similar to duplicate content, however it manifests itself in a different way. There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can't control. Why not try replacing it with another one that …

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Double Your Profit With These Tips on link exchanges

Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. Introducing too many variables can get confusing when tracking SEO progress. Be …

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Focus on performance, user experience, and domain authority

Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. The most important targeting decision is to figure out who the target actually is. Utilizing the steps consumers and businesses follow when making purchase decisions …

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Focus on the cold, straightforward, logical sales approach

In return, search engines reward helpful websites with better search rankings. The biggest difference (as it relates to SEO) is the file conventions used on both platforms. Now, most people know to avoid buying their followers. Since 2010, Google has announced that it also takes site speed into account for …

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How different does your website look on different devices?

Before further examining an IMC program, consider the traditional framework of marketing promotions. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Once you've had a good think about your niche, make a …

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How to deal with site submissions

In March 2016, Google confirmed that it would no longer allow toolbars to use the PageRank checker in the browser, so a host of clones will likely pop up. Don't mistake this to mean that your website will rank higher - it simply means that web crawlers sent out by search …

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Increase Organic Traffic by the manipulation of white hat SEO

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Attempting to change an image becomes necessary when target markets have begun to shrink or disappear or when the brand's image no longer matches industry trends …

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Invest in LSI

Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 …

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Its all about citations

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Explore how much content their site contains. With the recent trend …

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Its all about keywords

Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word is used too many times in an "unnatural" way. Users will also become frustrated if they can't view content because of broken URLs. Do you review and analyze your competitor's website …

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Its all about local search

It really comes down to just using common sense. Just sit down and think, What would other people search to find this? What would I search for to find this? As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day …

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Losing Focus on doorway sites

Put it on your business truck! Facebook characteristics using email addresses, phone n What trends were given to explain the growth in importance of IMC plans in this chapter? Visual content has become very popular on the internet due to our own ability to process an image faster than any …

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More importance is given to canonical URLs

There is a very thin line between reasonable duplicate content and thin content. Ranking well does not necessarily translate to relative site popularity or sites meeting their objectives (desired conversions). You need to become best friends with Google Search Console. Its search tools are legendary and a big help if …

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