Never underestimate the influence of sitemaps

You will want to ensure that the expertise will be there throughout the application life cycle to handle any support issues or bugs. I am probably doing the safest thing, as that could be seen as manipulative if I intended to get it indexed. It refers to the number of …

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Random musings on LSI

I never block Google from working out my own content. Meta Tags play an important role in SEO. If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links …

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Reasons why marketers love non reciprocal links

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. A strategic marketing plan forms the basis for integrated marketing communications. The effects do not occur quickly. If your product pages are SEO optimized, your company and products appear higher …

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Search Engine Marketing

When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users' mistakes before …

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Search engine health checks should look at duplication

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

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Small but important things to observe about CTR

Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web …

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Super-easy ways to learn everything about web portals

Some argue that the robots tag is no longer necessary for a full crawl. Before you start with mobile optimization, you can use Google's free test for mobile friendliness to check the mobile performance of your website. The active sentence, I was asked what seemed like a pretty simple question …

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The mysterious world of plugins

The canonical URL tells you / Google what the source of a page is. It's important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines …

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The ugly truth about SERPs

Ensure that the title and URL are Many firms set behavioral goals for advertising programs. Finding authoritative sites that'll link back to your pages can be difficult. Prior to making any contact with an advertising agency, company leaders identify and prioritize corporate goals.

The mysterious world of link building

Google's …

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Things that make you love and hate indexed pages

If you scroll down, you will see the area considered to be "below the fold." The term "fold" originated from the printing industry and is a precisely folded edge of paper, also called fold line, used in the preparation for printing. Search engines also rate keywords in header tags more …

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Turn your backlinks into a high performing machine

The common belief of ranking high in the search results is changing - the content strategies are not the main means, but generating the quality inbound links that stay as a much important SEO element to affect the ranking. Emotions and other feelings can lead to poor choices. Obviously, there are …

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Understand about widgets

This directly improve prospects a business' online prospects!If you are a business owner who is looking for this type of improvement for your websites potential, then you don't have to worry about all the technical stuff. However, sometimes it isn't so obvious to assess whether you have thin content …

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Use an SEO Service for Link Building

Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. So, accordingly Seo technique should also be changed otherwise Seo will dead. Having an appropriate title will increase traffic …

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What everyone ought to know about page impressions

Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. Choose your keywords carefully, and keep user intent as your primary goal. Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don't have to …

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When your use of 301 redirects becomes obsessive

SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. Annotation-worthy examples …

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Why your digital marketing strategy should centre around hits

Get people talking about your brand, and mentioning it on their website, or any website for that matte More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Ranking well does not necessarily …

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All you wanted to know about SEM but were afraid to ask

Development of a prioritized list of targeted search terms related to your customer base and market segment. Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise …

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Be mindful of authority sites

Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. There is a heavy crossover between the two disciplines, but the goals are the same: to increase visibility and prominence for the website or app being …

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Be mindful of landing pages

Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. See what keywords are most popular in each country you're targeting, and optimise the pages on that country's section of your website accordingly. Also, remember that even a correct …

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Boost site speed and utilise long tail search

Link popularity assumes that not all inbound links are equal. By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell for a site- It is common practice to utilize the title tags. Another way to think about it is in the …

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Breathe easy

Put it on your business truck! There's no need to spend more time on the optimisation if your content is not appealing enough for your audience. Keep your existing hosting provider as your domain name registrar but ask it to update its domain name server (DNS) records to point at …

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Can RSS feeds make a huge difference to search engine optimisation?

However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every change in position with a more detailed gaze - particularly when Google aren't offering much in the way of clues! As you come up with evergreen content ideas, consider your topic, industry, and business …

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Consider SEO campaigns at the inception

By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want …

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Follow a consistent cadence towards doorway sites

Yes, content is king - but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they …

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Fun with static pages for now

Webpages with their target keyword in their URL tend to rank higher in Google than those that didn't. Search marketing provides intrusion value. There are lots of different types of keywords. In the past, some people tried to make their pages extra-relevant by using the keywords for which they want …

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How to turn inbound links into success

Brands can also be different but should incorporate the multiculturalism present in society. You can't expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn't the best result to match …

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Include internal and external links

It is totally devoted to get higher search engine ranking position and user attentions towards your website which automatically results in increment in your business profit. Individuals spend an average of 3 hours and 18 minutes per day on mobile devices. In simpler terms meaning how high you rank on …

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It is extremely important that your web pages get targeted traffic

It increases the odds that a brand and the accompanying message will be stored in a consumer's long-term memory and recalled later during a purchase process. Within the marketing mix of products, prices, distribution systems, and promotions, firms that speak with one clear voice are able to coordinate and integrate …

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Less is always better when it comes to domain authority

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking …

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Make sure you know exactly what you're doing with ROI

When writing an article or some content for your web page, remember- 'spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

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More focus is put on gateway sites

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. The market segmentation process consists of identifying the specific consumer and business groups that …

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My thoughts on link building

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. Putting a Rel Author tag in all of your published …

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Quick tips regarding backlinks

Marketers can enhance relationships when they acquire more in-depth customer information such as hobbies, interests, attitudes, and opinions. A piece of content should be organic and genuinely helpful. When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is …

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