Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries. Use of this method suggests that management may not recognize the benefits of marketing communications. Effective marketing teams monitor and respond carefully to …

Advertising agencies provide a variety of options. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about …

Naming your pages with strong keywords provides an easy-to-follow map of your site. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. Google's algorithm takes into account users' …

This is very similar to duplicate content, however it manifests itself in a different way. There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can't control. Why not try replacing it with another one that …

Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. Introducing too many variables can get confusing when tracking SEO progress. Be …

External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon …

Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. The most important targeting decision is to figure out who the target actually is. Utilizing the steps consumers and businesses follow when making purchase decisions …

In return, search engines reward helpful websites with better search rankings. The biggest difference (as it relates to SEO) is the file conventions used on both platforms. Now, most people know to avoid buying their followers. Since 2010, Google has announced that it also takes site speed into account for …

Now, industries and specific businesses all over the world have been operating under the assumption that search marketing is all about sales. Instead, focus on the quality of the inbound links. There's still some challenges but overall I don't think SEO is difficult. It involves activities which make a website …

Before further examining an IMC program, consider the traditional framework of marketing promotions. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Once you've had a good think about your niche, make a …

In March 2016, Google confirmed that it would no longer allow toolbars to use the PageRank checker in the browser, so a host of clones will likely pop up. Don't mistake this to mean that your website will rank higher - it simply means that web crawlers sent out by search …

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Attempting to change an image becomes necessary when target markets have begun to shrink or disappear or when the brand's image no longer matches industry trends …

Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 …

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Explore how much content their site contains. With the recent trend …

Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word is used too many times in an "unnatural" way. Users will also become frustrated if they can't view content because of broken URLs. Do you review and analyze your competitor's website …

It really comes down to just using common sense. Just sit down and think, What would other people search to find this? What would I search for to find this? As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day …

Put it on your business truck! Facebook characteristics using email addresses, phone n What trends were given to explain the growth in importance of IMC plans in this chapter? Visual content has become very popular on the internet due to our own ability to process an image faster than any …

If you don't know who your competition is, search for some of your most important keyword targets - sites that consistently rank well are the ones to take a look at. As you would guess, broken links are a sore throat for Google and their bid to live up to their …

There is a very thin line between reasonable duplicate content and thin content. Ranking well does not necessarily translate to relative site popularity or sites meeting their objectives (desired conversions). You need to become best friends with Google Search Console. Its search tools are legendary and a big help if …

You will want to ensure that the expertise will be there throughout the application life cycle to handle any support issues or bugs. I am probably doing the safest thing, as that could be seen as manipulative if I intended to get it indexed. It refers to the number of …

If an individual has used a search engine to locate articles and information about new cars, she then may see an advertisement for Toyota or another car brand. Google Trends provide clean and reliable results for the popularity of keywords and phrases. If your current website isn't using HTTPS then …

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. In today's SEO world, search engines often evaluate content to determine …

I never block Google from working out my own content. Meta Tags play an important role in SEO. If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links …

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. A strategic marketing plan forms the basis for integrated marketing communications. The effects do not occur quickly. If your product pages are SEO optimized, your company and products appear higher …

When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users' mistakes before …

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web …

Some argue that the robots tag is no longer necessary for a full crawl. Before you start with mobile optimization, you can use Google's free test for mobile friendliness to check the mobile performance of your website. The active sentence, I was asked what seemed like a pretty simple question …

The canonical URL tells you / Google what the source of a page is. It's important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines …

Ensure that the title and URL are Many firms set behavioral goals for advertising programs. Finding authoritative sites that'll link back to your pages can be difficult. Prior to making any contact with an advertising agency, company leaders identify and prioritize corporate goals.

The mysterious world of link building

If you scroll down, you will see the area considered to be "below the fold." The term "fold" originated from the printing industry and is a precisely folded edge of paper, also called fold line, used in the preparation for printing. Search engines also rate keywords in header tags more …

The common belief of ranking high in the search results is changing - the content strategies are not the main means, but generating the quality inbound links that stay as a much important SEO element to affect the ranking. Emotions and other feelings can lead to poor choices. Obviously, there are …

This directly improve prospects a business' online prospects!If you are a business owner who is looking for this type of improvement for your websites potential, then you don't have to worry about all the technical stuff. However, sometimes it isn't so obvious to assess whether you have thin content …

Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. So, accordingly Seo technique should also be changed otherwise Seo will dead. Having an appropriate title will increase traffic …

Robots.txt files are always located in the root folder with the name robots.txt. Fortunately for us information-hungry types, mobile news sites are now highly optimized for glimmering headlines. There are many sites out there which promise you quick ways to get to the top of Google. Many of …

Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. Choose your keywords carefully, and keep user intent as your primary goal. Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don't have to …

SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. Annotation-worthy examples …

Get people talking about your brand, and mentioning it on their website, or any website for that matte More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Ranking well does not necessarily …

Not so fast. Maintaining consistent product positioning throughout a product's life makes it more likely that a consumer will place the product in a cognitive map. While most people bookmark their favorite sites on computers, social bookmarking sites make these public. The success of any website goes beyond Search Engine …

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …