The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the v?alue of links by the domains they come from and the pages on the domains they come from. As we embrace new …

The reference is to the Blended Search results shown on Google, Yahoo!, and Bing. The marketing mix - price, product, distribution, and promotions -represents the starting point. We really only need time, experience, and research to help identify thin and duplicate content and make them better. Wikis are related to blogs …

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. A business model that calls for generating revenue by selling …

The length of your content isn't necessarily an indicator of thinness, Google can also judge the value of content with the "time to long click" metric, which measures how long a user stays on a page after finding it on a SERP before going back to the search engine and …

Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don't worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. Never sell yourself short and never assume anyone knows your …

The easiest way to optimize your website is to hire a SEO specialist to do the work for you. With so many available third-party free and paid tools, chances are something already exists that can fulfill your requirements. SEO can help a growing startup establish its presence and meet business …

Keyword research is still useful for example but we now know that Google doesn 't want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you're going to do, documenting yourself along the way, and executing step by step. An easy way to do this is to make …

Search Google, and you will see tweets in the results. If you are looking for a needle in a haystack it does not help to have a larger haystack. In the emerging days of the Web, directories were built to help users navigate to various websites. Add (logical) keywords to …

Every piece of content should have the user in mind. This also applies to SEO. You can't create your next piece of content, or carry out keyword research, without knowing your audience. And the major definitive terms in your query are keywords. I always encourage my team to read industry …

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. Even if buy-oriented verbs aren't included in a term, the specific query itself indicates more intent …

Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries. Use of this method suggests that management may not recognize the benefits of marketing communications. Effective marketing teams monitor and respond carefully to …

Advertising agencies provide a variety of options. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about …

Naming your pages with strong keywords provides an easy-to-follow map of your site. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. Google's algorithm takes into account users' …

This is very similar to duplicate content, however it manifests itself in a different way. There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can't control. Why not try replacing it with another one that …

Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. Introducing too many variables can get confusing when tracking SEO progress. Be …

External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon …

Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. The most important targeting decision is to figure out who the target actually is. Utilizing the steps consumers and businesses follow when making purchase decisions …

In return, search engines reward helpful websites with better search rankings. The biggest difference (as it relates to SEO) is the file conventions used on both platforms. Now, most people know to avoid buying their followers. Since 2010, Google has announced that it also takes site speed into account for …

Now, industries and specific businesses all over the world have been operating under the assumption that search marketing is all about sales. Instead, focus on the quality of the inbound links. There's still some challenges but overall I don't think SEO is difficult. It involves activities which make a website …

Before further examining an IMC program, consider the traditional framework of marketing promotions. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Once you've had a good think about your niche, make a …

In March 2016, Google confirmed that it would no longer allow toolbars to use the PageRank checker in the browser, so a host of clones will likely pop up. Don't mistake this to mean that your website will rank higher - it simply means that web crawlers sent out by search …

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Attempting to change an image becomes necessary when target markets have begun to shrink or disappear or when the brand's image no longer matches industry trends …

Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 …

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Explore how much content their site contains. With the recent trend …

Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word is used too many times in an "unnatural" way. Users will also become frustrated if they can't view content because of broken URLs. Do you review and analyze your competitor's website …

It really comes down to just using common sense. Just sit down and think, What would other people search to find this? What would I search for to find this? As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day …

Put it on your business truck! Facebook characteristics using email addresses, phone n What trends were given to explain the growth in importance of IMC plans in this chapter? Visual content has become very popular on the internet due to our own ability to process an image faster than any …

If you don't know who your competition is, search for some of your most important keyword targets - sites that consistently rank well are the ones to take a look at. As you would guess, broken links are a sore throat for Google and their bid to live up to their …

There is a very thin line between reasonable duplicate content and thin content. Ranking well does not necessarily translate to relative site popularity or sites meeting their objectives (desired conversions). You need to become best friends with Google Search Console. Its search tools are legendary and a big help if …

You will want to ensure that the expertise will be there throughout the application life cycle to handle any support issues or bugs. I am probably doing the safest thing, as that could be seen as manipulative if I intended to get it indexed. It refers to the number of …

If an individual has used a search engine to locate articles and information about new cars, she then may see an advertisement for Toyota or another car brand. Google Trends provide clean and reliable results for the popularity of keywords and phrases. If your current website isn't using HTTPS then …

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. In today's SEO world, search engines often evaluate content to determine …

I never block Google from working out my own content. Meta Tags play an important role in SEO. If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links …

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. A strategic marketing plan forms the basis for integrated marketing communications. The effects do not occur quickly. If your product pages are SEO optimized, your company and products appear higher …

When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users' mistakes before …

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web …

Some argue that the robots tag is no longer necessary for a full crawl. Before you start with mobile optimization, you can use Google's free test for mobile friendliness to check the mobile performance of your website. The active sentence, I was asked what seemed like a pretty simple question …

The canonical URL tells you / Google what the source of a page is. It's important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines …