Take care when dealing with dynamic pages

If you're concerned you aren't providing Google what it needs from a technical perspective, you can always log into Google Webmaster Tools and run some auditing scripts to see if there's anything that needs correcting. Think targeted customers first. If a blog or web site doesn't use the NoFollow tag …

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Determining the goal for the site

Hreflang supports any two letter ISO 639-1 language code. These negative sentiments are normally caused by a bad experience with a vendor or particular brand. You can network with other SEOs as well. Have you ever tried to buy an artisan rockinghorses round here? Have you seen this great place …

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Top trends in html to watch

How do soldiers and generals alike prepare for battle? Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits …

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Why most people will never be great at authority sites

If you want to rank in Google you have to make sure that you're using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. Does your website's content fall a little too close to the …

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When auditing your site, take time to think about backlinks

SEO works by a search engine, such as Google, sending out software called 'bots' that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called 'crawling' and once the bot returns, it relays the …

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Unconventional knowledge about html that you won't find in books

In some cases, thin content can be written out by a program that plugs in terms identified as having either a high search volume or a low level of competition. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It's particularly …

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The reason everyone loves duplication

Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. While you want your sentences and paragraphs to be short, your overall content …

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Here is a quick way to solve a problem with sitemaps

SEO will never be a one-size-fits-all exercise. 'Content is the King', it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not …

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Make analysis a priority

SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the …

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See how your site looks to Google

It's important to remember that your blog should be written for your intended audience, so make sure that the content is somehow relevant and the keywords fit in seamlessly. If you are looking for a needle in a haystack it does not help to have a larger haystack. Users will …

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Can cloaking really make a difference?

The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. Include any keywords you want to …

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High advertisement ratio can be mitigated by using splogs

Keep in mind that you must write for your readers, and not for Google's spiders. Don't do keyword stuffing. There are domains which are better to receive links from than others. These are domains that are "trusted" sources and have higher domain authority. Ideally, every single paragraph should have its …

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Learning about sitemaps

A brand's position is never completely fixed. Besides this, it can also be a great idea to add your local business to Google's 'My Business'. What exactly is evergreen content and why does it matter? Many companies seek to manipulate how they appear, especially if mistakes have been made.

Help …

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Search engine health checks should look at social media

You should consider having access to URL rewriting (.htaccess or httpd.conf configuration files), web server logs, and so on. Warning: Once you update your site with the proper on-page optimization tactics, you might very quickly find yourself starting to improve ranking for a variety of keywords. Some studies suggest …

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The worst advice I've heard about CTR

Aligning a brand's message with an influencer's motivation will be the key to success. Although SEO is not a cure-all for businesses, it can fit into a company's overall business strategy in several critical ways Using tools such as Copyscape will help you find if someone has plagiarised your content …

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How we improved our rankings in two days

The most famous web directory, Open Directory Project, boasts 4,576,062 URLs in its listings at the time of this writing. There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: We already know …

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Increase Organic Traffic by the manipulation of gateway sites

According to Google, natural links leading back to your site are definitely something to strive for. The Keyword Meta Tag is generally 4 - 5 'keywords', that are relevant to the content of the Website. Although search engine algorithms are a closely guarded secret, we can be confident that the main …

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When auditing your site, take time to think about ROI

The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. As a result, the number of ways …

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Super-easy ways to learn everything about web portals

Some argue that the robots tag is no longer necessary for a full crawl. Before you start with mobile optimization, you can use Google's free test for mobile friendliness to check the mobile performance of your website. The active sentence, I was asked what seemed like a pretty simple question …

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Can RSS feeds make a huge difference to search engine optimisation?

However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every change in position with a more detailed gaze - particularly when Google aren't offering much in the way of clues! As you come up with evergreen content ideas, consider your topic, industry, and business …

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Include internal and external links

It is totally devoted to get higher search engine ranking position and user attentions towards your website which automatically results in increment in your business profit. Individuals spend an average of 3 hours and 18 minutes per day on mobile devices. In simpler terms meaning how high you rank on …

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The best advice I've listened to about blogs

Establish your priority pages -those with a higher traffic and conversion impact- to validate and monitor more closely during the migration process. Next year, they could formally partner or do a revenue share if they're not secretly doing it already. Gaining backlinks is tough, as it involves convincing a website …

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