While we don't have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. Though it usually serves as supplementary information to the more-important titles, descriptions, and headers (see two sections above), you shouldn't neglect …

As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. The easiest way to build high quality links are what SEOs call "web 2.0s." That's just a way to say "social sites" or …

Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. Regardless of the content's publication date, they will direct people to your blog, increasing your web traffic. SEO is the group of practices for optimizing and increasing presence in search engines. Links aren't …

The most important thing with a trust or brand problem is to never try to squash the truth. There are many factors that influence search engine rank (how a page positions in Google's search results.) If people have no power to affect change, then they cannot do their jobs. The …

Are you also fantasizing about winning the Tour de France, or are you just a victim of some misbegotten belief that this will save you money? For others, the Internet is their lifeline and the core of their business model. It also does not give you any insight into consumers' …

A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you'd like to learn how to find these manually, you can follow this guide. If you are lazy like me or would …

You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values …

99% of people don't need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Advertisers can track the length of ad exposure in an online game. When readers find your content, they want to get all the …

Users searching for your site on Google might not necessarily want to land on your homepage. Headings give your web page structure and help search engines better determine what your page content is about. Stay on top of your SEO strategy and make sure that it is up to date …

Countless people have asked me different versions of the same question over the years: what is the silver SEO bullet? Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile …

Recognizing that consumers often prefer experiences over things, companies provide customers with moments to remember rather than more items to put in their homes. Global advertising agencies try to create visual Esperanto, the universal language that makes global advertising possible for any good or service. There are a number of …

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. For example, pay-per-click advertisements can perform well, if you know what you're …

Search engines favor sites that follow SEO best practices and deliver consistent quality. Organizational structure can play a significant role in SEO. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow …

Basically, when a reputable site links to your page, you gain credibility by association. Yes, content is king - but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with …

Bad content truly can do long-lasting damage to your website, brand and business. I always encourage my team to read industry blogs and books to continue growing as a digital marketer. Developing engaging content is one of the most important things you can do to optimize your website. SEO can …

One good way to know what's coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google's own blog. To reach consumers, marketers recognize that today's consumers use multiple devicesin several ways. Your bounce rate is determined by the amount of people …

Google will rank it - for a time. In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. In its simplest terms, it's to correctly word a website and set-up in a way that when a user uses a search …

Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls "search dominance". Canonical URLs, help search engines understand that there is only a single version of the page's URL that should be indexed no matter what other URL versions …

Countless people have asked me different versions of the same question over the years: what is the silver SEO bullet? Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. A very common approach for cross linking is …

Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you're going to do, documenting yourself along the way, and executing step by step. An easy way to do this is to make …

External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon …

The common belief of ranking high in the search results is changing - the content strategies are not the main means, but generating the quality inbound links that stay as a much important SEO element to affect the ranking. Emotions and other feelings can lead to poor choices. Obviously, there are …

Visual Esperanto advertising recognizes that visual images are more powerful than verbal descriptions and transcends cultural differences. In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on a web …

To sum it up, SEO is difficult because search engines are always changing and updating. Link anchor text should be of reasonable size and should be similar to, or the same as, the destination page's HTML title tag text (if it exists). Consumers view many private brands as having quality …

There are also some technical elements that can impact on your site What is SEO? As Google continues to prioritize the user experience in its algorithm, this data can become critical. It's one thing to provide a list of items that generally lead to a better user experience (like we …

And keyword usage is where on page optimization begins to blend with off page optimization. Every business wants to achieve its goals and doesn't want to invest substantial resources on acquiring an audience to whom it doesn't even offer the chance to convert. Getting high PR links from sites in …