Google ranking factors can be affected by search queries

Does that change how they see the product or whether they need to buy something else? Sites designed for an older audience are not the same as those designed for teenagers. Panda updates are changes to Google's algorithms which are aimed to 'lower the rank of low-quality sites or thin …

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Create a search marketing strategy based on RSS feeds

You have to be extremely proactive to stay on top of what's going on in the industry. Successful brands possess two characteristics: the top of mind and the consumer's top choice. To reach consumers, marketers recognize that today's consumers use multiple devicesin several ways. As I walked into the room …

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The untapped goldmine of bread crumbs

A canonical URL, sometimes referred to as a canonical tag, is an HTML attribute that tells search engines where to assign the search value, or link juice, for pages with duplicate or very similar content. Start by reviewing your content from a searcher's perspective. Does it answer their questions? If …

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Adjust your appearance in search by utilising white hat SEO

Make sure the robots tag is included in your meta tags to improve crawling rates. Search marketing provides intrusion value. Longer posts provide more value for readers, but only if they're of great quality. Integrated Marketing Communications programs are built on this foundation, as are the other elements of the …

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Filtering Specific Data

The final level of an IMC program adds the integration tools needed to make sure the company effectively serves all customers. General sites provide venues for interpersonal communication. Social engine optimization is actually a technique to collect user traffic on a website. Delivering your messages by combining different tools and …

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How to deal with scraping

Sometimes, your recipe may already have all the important ingredients for the dish but it could have more to do with how it looks like as a final product. Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in …

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Interesting facts I bet you never knew about SEO campaigns

Most businesses understand the importance of - and the general idea behind - search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the …

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Invest in dynamic pages

When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, "Content is King, Link Building is Queen". Remember, all the hard work you do in building up your links will be for naught if your content is garbage. Backlinks are …

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Reasons why you cannot fully understand metrics

As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. If a category is only going to be a few products, or potentially none in the future, then don't create it. An SEO Agency needs to try …

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Who else wants to be successful with bread crumbs

SEO or Search Engine Optimization is actually a subset of Search Engine Marketing that is all about optimizing a website or webpage for search engines. Make sure your phrases have a search volume of at least seven hundred monthly searches unless you are in a very small niche. What we …

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Analyse your existing canonical URLs

Once you've decided to try and remove a link, contact whoever owns the site and ask for that link to be removed. If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow …

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Interesting hits tactics that can help your business grow

There's no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. However, building links is an integral part of it mainly because without links, it is impossible for Google to determine …

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When auditing your site, take time to think about organic links

One critical small business SEO practice is to keep an eye on search volume-the number of people looking for a keyword. Instead of going for high-volume keywords that lots of people are searching, seek out keywords with achievable (lower) search volumes. Heading tags are tags that are used for the …

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Who else wants to enjoy web 2.0

Meta search engines (theoretically) will save you time in getting to the search engine results you need. Backlinks from older websites may be worth more than links from newer sites. Coupled with the fact that your video, news, and other media may appear on page one of results if well …

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How to diagnose trust rank related issues

When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the new location fairly quickly. One factor is the proliferation of devices people use to access information, which has inspired new ways for users to input queries, like …

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I bet you didn't know this about LSI

If you're trying to build credibility, then make the effort to cite the information you're referencing and link out if it makes sense. As far as placement of banner ads in the area that is visible without scrolling, "less is more." Anchor text (alternative terms: link text or reference text …

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Be mindful of landing pages

Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. See what keywords are most popular in each country you're targeting, and optimise the pages on that country's section of your website accordingly. Also, remember that even a correct …

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Breathe easy

Put it on your business truck! There's no need to spend more time on the optimisation if your content is not appealing enough for your audience. Keep your existing hosting provider as your domain name registrar but ask it to update its domain name server (DNS) records to point at …

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Repurpose old webmaster tools

Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they are looking for. Many people get stuck at the starting line when coming up with evergreen content. Each target market or market segment will …

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Turn your anchor text into a high performing machine

Using media effectively requires you to do something intelligent with that media. You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). To be …

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