Cracking the ROI code

SEO is partly about building appropriate content and partly about getting people to link to you. Test your website URL in Google's Mobile Friendly test for this. Google was created by Larry Page and Sergey Brin at Stanford University. Before you decide to put a link on a web directory …

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When your use of ROI becomes obsessive

Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. Here …

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Be clear, truthful and accurate when it comes to canonical URLs

Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche. Ads with concrete images tend to lead to more favorable attitudes than those without pictures or abstract images. Voice search is used on simple searches, information and navigational, not yet …

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Invest in googlebot crawlers

Be leery of tools that produce junky code that loads slowly. Although the algorithm update is likely to favour pages that function well on mobile - such as pages that feature readable text without tapping or zooming - if your content is high quality and relates to the search query of a …

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The back story of cloaking

The internet gets the most angry when it feels lied to. The percentage of people who respond to banner ads steadily shrinks. If you haven't already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of …

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Combine responsive design and text links for Supercharged SEO

There is also quite a learning curve when working with different platforms. t's not necessarily bad to optimize for traffic, it depends on your goals; if you're in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the …

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The Role of Relevance

By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. When you use keyword research and optimize evergreen content pages for SEO, you can improve your website's search rankings. This boosts your online authority and drives more …

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Write a keyword-rich introduction about white hat SEO

The key with evergreen then is that this quality content means something to a visitor who found the post the day it was published and one who happened upon it six months later. Google, in particular, factors the quantity and quality of inbound links into search engine results. Some may …

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How To Start A Local Lead Generation Business

If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness Google and its furry animals have …

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Combine responsive design and mobile search for Supercharged SEO

Publish content that people would like to share and link to. E-commerce designers can fall into the trap of duplicating content when a company offers a large number of items. The fact remains that knowledge of one's domain and the tools out there is vital to success. Generally speaking, backlinks …

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Here's what industry insiders think about Google algorithms

When done properly, taking the time to adjust these elements can signal web crawlers to index your site in favor of your targeted search queries. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer …

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How to deal with scraping

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as …

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This story about web crawlers will haunt you forever

Many new marketing specialists tend to buy a few followers in order to give their social media a great kick-start. Reaching out to random people and asking them to share your stuff isn't really a promising and efficient tactic. We need to find people who already expressed interest toward a …

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Focus on the cold, straightforward, logical sales approach

In return, search engines reward helpful websites with better search rankings. The biggest difference (as it relates to SEO) is the file conventions used on both platforms. Now, most people know to avoid buying their followers. Since 2010, Google has announced that it also takes site speed into account for …

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How different does your website look on different devices?

Before further examining an IMC program, consider the traditional framework of marketing promotions. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Once you've had a good think about your niche, make a …

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Things that make you love and hate indexed pages

If you scroll down, you will see the area considered to be "below the fold." The term "fold" originated from the printing industry and is a precisely folded edge of paper, also called fold line, used in the preparation for printing. Search engines also rate keywords in header tags more …

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Follow a consistent cadence towards doorway sites

Yes, content is king - but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they …

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More focus is put on gateway sites

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. The market segmentation process consists of identifying the specific consumer and business groups that …

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Self-publishing Parasite SEO based purely on bread crumbs

An effective integrated marketing communications program emphasizes a strong and positive brand image. Google is using many of its own or acquired tools and services to retain its grip on the search engine market. Most sites have moved to an adaptive design, which automatically adjusts content to the screen size …

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Take care when dealing with mobile search

The "About Us" section is often the most overlooked aspect of a company's website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user's experience …

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