Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. Users are starting to grow used to local results, and are using mobile devices (which …

Ad design must be adapted to every size screen also facilitates search engine optimization programs as well as the so that each fits comfortably on the device. The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used …

Whether you're working on building your domain authority for SEO through external links or building your brand reach through syndicated content on social media, there are dozens of places where you post links to your site on a regular basis. You have probably asked yourself, many times, "How do I …

Using this strategy to create backlinks involves three steps: perform a backlink analysis on related websites, find the broken link, reach out to the webmaster, and inform him or her about the link rot. Be consistent with colors. Getting your organisation listed in a Free UK Business Directory can help …

SEO is partly about building appropriate content and partly about getting people to link to you. Test your website URL in Google's Mobile Friendly test for this. Google was created by Larry Page and Sergey Brin at Stanford University. Before you decide to put a link on a web directory …

Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. Here …

Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche. Ads with concrete images tend to lead to more favorable attitudes than those without pictures or abstract images. Voice search is used on simple searches, information and navigational, not yet …

Be leery of tools that produce junky code that loads slowly. Although the algorithm update is likely to favour pages that function well on mobile - such as pages that feature readable text without tapping or zooming - if your content is high quality and relates to the search query of a …

The internet gets the most angry when it feels lied to. The percentage of people who respond to banner ads steadily shrinks. If you haven't already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of …

There is also quite a learning curve when working with different platforms. t's not necessarily bad to optimize for traffic, it depends on your goals; if you're in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the …

By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. When you use keyword research and optimize evergreen content pages for SEO, you can improve your website's search rankings. This boosts your online authority and drives more …

The key with evergreen then is that this quality content means something to a visitor who found the post the day it was published and one who happened upon it six months later. Google, in particular, factors the quantity and quality of inbound links into search engine results. Some may …

If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness Google and its furry animals have …

When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the 'organic' results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. It can also affect the search engine index freshness of …

Publish content that people would like to share and link to. E-commerce designers can fall into the trap of duplicating content when a company offers a large number of items. The fact remains that knowledge of one's domain and the tools out there is vital to success. Generally speaking, backlinks …

When done properly, taking the time to adjust these elements can signal web crawlers to index your site in favor of your targeted search queries. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer …

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as …

Only one or two of the benefits should be presented in a message otherwise, the advertisement becomes overloaded. If you lose direction, you'll end up wasting money. People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding …

Many new marketing specialists tend to buy a few followers in order to give their social media a great kick-start. Reaching out to random people and asking them to share your stuff isn't really a promising and efficient tactic. We need to find people who already expressed interest toward a …

In return, search engines reward helpful websites with better search rankings. The biggest difference (as it relates to SEO) is the file conventions used on both platforms. Now, most people know to avoid buying their followers. Since 2010, Google has announced that it also takes site speed into account for …

Before further examining an IMC program, consider the traditional framework of marketing promotions. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Once you've had a good think about your niche, make a …

If you scroll down, you will see the area considered to be "below the fold." The term "fold" originated from the printing industry and is a precisely folded edge of paper, also called fold line, used in the preparation for printing. Search engines also rate keywords in header tags more …

Yes, content is king - but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they …

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. The market segmentation process consists of identifying the specific consumer and business groups that …

An effective integrated marketing communications program emphasizes a strong and positive brand image. Google is using many of its own or acquired tools and services to retain its grip on the search engine market. Most sites have moved to an adaptive design, which automatically adjusts content to the screen size …

The "About Us" section is often the most overlooked aspect of a company's website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user's experience …