Layout, formatting and text links combine to make great SEO

This keyword uses numerous different words and as such can also be known as a search phrase. Someone may search for particular outdated statistics only for comparative purposes. Before we close this chapter, we will cover the important topics of website usability and website accessibility. The shift to mobile devices …

more ...

Clear and unbiased facts about inbound links

Blogs are online musings that cover a wide range of topics. Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level. Search engines exist to present their users with quality content - if they didn't, then they nobody …

more ...

Beginner's guide to offsite SEO

In a nutshell, it gets your ranking on the first pages of search results. The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. Although Google hasn't officially declared it, there is evidence to suggest that this search …

more ...

Quality over quantity when it comes to html

When you're looking at a competitor's web page source code, you'll see the title tag near the top of the page, along with a bunch of tags used to describe the page's content. If the site includes it, the meta name= "keywords" tag should be a few lines below. Both …

more ...

Web page optimization best practices

Make sure to budget appropriately. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one - but small can still make a difference in the grand …

more ...

Actionable tips on walled garden sites and Twitter

Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. You wouldn't want to put hours and hours of time into creating quality content for a keyword that doesn't provide a good return on investment. Guerrilla marketing requires …

more ...


Pay attention to LSI

New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. Every image included on a page using tags should be given an accurate description using alt attributes. Gaining backlinks is tough, as it involves convincing a website to share your website with …

more ...


Tactics around page impressions

Marketing communications move through various channels or media. When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. Marketing …

more ...

Understand about anchor text

Search engine optimisation is a long-term marketing strategy that works to improve your business' visibility in search engines like Google, Yahoo and Bing. Search engines also don't espouse that the sky is blue. If that's too long for you, then get the hell out of my office. Do not try …

more ...

Winning marketing tactics for rankings

This method involves developing efficient and effective organic results that arise from a natural search process. Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link's anchor text. Some respect it and some see it as folklore …

more ...


Enthusiastic about webmaster tools

If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Content Creation is the basis of any website. Whether it is written word, audio voiceovers, informational videos or some other content, it doesn't matter. A marketing communications planning program will often be based …

more ...

How you will benefit from plugins

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

more ...

Search marketing implications related to static pages

A cohort group may respond favorably to the same type of marketing appeal. The best directories are the ones that also provide useful information for your potential customers. If that's too long for you, then get the hell out of my office. Don't let technology fool you into abandoning hard-won …

more ...

The untapped goldmine of doorway sites

If you perform an SEO audit now and then, you make sure your website's up-to-date. It should be part of your frequent site maintenance cycle, I think. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that …

more ...

Things you most likely didn't know about widgets

After content has been written. The consumer's self-concept of being cosmopolitan, sophisticated, and modern can be enhanced when buying a global brand. So, be sure to open that lane by checking how your website performs on mobile applications. While there plenty of differences between SEO and content marketing, there are …

more ...

A do-it-yourself guide to keywords

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. Research your competitors - now you've got your list, look closely at their websites, specifically the written content and look at …

more ...

My thoughts on ROI

You can hire PHP developers reasonably quickly, and you can be sure that if at some point you require additional PHP development, the resources will be there. When approaching other webmasters to link to your site; it's really important to "suggest" suitable text for them to use; i.e link …

more ...


The philosophy of quality

What value you'll be increasing it to depends; if you're using a CDN they are often still quite low, while if you're not, they're usually higher (anywhere from a few hours to a few days). In the earlier days of SEO, the organic search engine optimization discipline was more of …

more ...

More importance is given to canonical URLs

There is a very thin line between reasonable duplicate content and thin content. Ranking well does not necessarily translate to relative site popularity or sites meeting their objectives (desired conversions). You need to become best friends with Google Search Console. Its search tools are legendary and a big help if …

more ...

Search engine health checks should look at duplication

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

more ...

All you wanted to know about SEM but were afraid to ask

Development of a prioritized list of targeted search terms related to your customer base and market segment. Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise …

more ...

Boost site speed and utilise long tail search

Link popularity assumes that not all inbound links are equal. By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell for a site- It is common practice to utilize the title tags. Another way to think about it is in the …

more ...

Fun with static pages for now

Webpages with their target keyword in their URL tend to rank higher in Google than those that didn't. Search marketing provides intrusion value. There are lots of different types of keywords. In the past, some people tried to make their pages extra-relevant by using the keywords for which they want …

more ...

Small but important things to observe about reporting

Minimize the number of clicks to get to any page, especially those of higher importance. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. As I've mentioned throughout this guide, making sure that your technical (on-page) SEO …

more ...

What can you do about canonical URLs right now?

In addition to ensuring that your website code is up to standards, avoid Flash and JavaScript on your page. Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need …

more ...

Go long-tail and forget comment spam

Your title should always tie directly to your content. If it doesn't, the visitor is more likely to bounce, sending Google a signal that your content didn't serve their search interest. As a result, Google will drop your position in the SERPs like a hot potato. I'm sure you already …

more ...