Taboos about ROI that you should know

SEO practices that involve deception and are disapproved by the search engines. It's a little reassuring, too, that some things we make online have a chance to endure. Digital marketing combines all of the components of e-commerce, internet marketing, and mobile marketing. Backlinks are commonly referred to as one of …

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Here's what industry insiders think about web 2.0

A high authority site will rank much faster than you. Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. Remember the last time you wanted to …

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Fascinating web 2.0 tactics that can help your business grow

Black hat SEOs spend nights scheming and biding time before getting caught, such as using bots to take down competition or just generally being kind of evil (you know who you are). Create URLs containing words that describe the page, separated by hyphens. Every little bit counts. It's necessary to …

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How to diagnose trust rank related issues

Marketing communications either reinforce what consumers already believe about a brand or try to shift consumer views. Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. The term black hat originates from before search was a thing, with old …

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Investing in your skills will definitely pay off

Large organizations typically seek comanaged and managed hosting arrangements. So, not like humans search engines are text-driven. If one piece of content or page on your site has tons of links pointing to it, Google will assume that because other people are linking back to that page or content, it …

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Learning about hits is not difficult if you have a good teacher

Marketing experts utilize three models of the information search process: attitudes, values, and cognitive mapping. Whilst we may have just said that keywords are no longer effective, donnt let that fool you! Research indicates that consumers are more receptive to online video ads. Google has been focused on semantic search …

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Takeaway tips for blogs

Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As …

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A do-it-yourself guide to offsite SEO

By putting an emphasis on creating 10x content, you will hopefully satisfy your target reader, which will lead to more engagement with your blog either through social shares or inbound links. CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost …

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Make domain authority your centre of attention

Why is my site ranked above the fold? You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn't …

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Reasons that marketers love user generated content

To understand this, we need to pay a thorough look on these concepts. At times, you will need to perform small or big SEO-type hacks-if you're striving for perfection. Using too many hashtags, however, becoming incredibly annoying and can really deter customers from interacting with you. Our talented team have …

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Use organic outreach along with RSS feeds to make a difference

This change has brought a revolution in the marketing industry. SEO copywriting is quality writing. Period. The keyphrases shouldn't make the writing hard-to-read, sound repetitive, or lose its conversion focus. Advertisers have long understood the power of messages that address people's emotional needs, taking advantage of a theory developed by …

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Using traffic estimation tools in conjunction with canonical URLs

Most sites have moved to an adaptive design, which automatically adjusts content to the screen size of the device being used to access the webpage. Social media marketing seeks to keep customers engaged with a brand and to increase the brand's exposure. A website's quality, design, content, and usability are …

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How to turn search engine spiders into success

An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy - is having a look at what your competitors are doing. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to …

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When your use of LSI becomes obsessive

Conversion rate can mean several different things (depending on the site context). The most successful marketers not only work to share their brand's message, but they concentrate on building unique and personal relationships with their community. Needless to say, Google is going to make meta descriptions and meta titles short …

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Winning marketing strategies for keyword research

Many people get stuck at the starting line when coming up with evergreen content. SEO isn't something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I've spent almost fifteen years learning about SEO and I'm thankful I did because I feel each …

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Actionable tips on html and Facebook

Would you refer this website to a friend or relative? However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. But what are some techniques that may help your website move up in …

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Carve out time for concentrating on search engine spiders

Marketers carefully study customer-generated reviews, because they provide customer evaluations of products and how the item compares to the competition. The key phrase in an advertisement, the tagline, should be something memorable that identifies the uniqueness of a brand or conveys some type of special meaning. Marketers can develop more …

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Everything you need to know about walled garden sites

And to do that, one must ensure the website ranks higher in the SERP (search engine result page). Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services, make sure that …

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Lessons I learned about cloaking

When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. With the recent trend in digital marketing, to make it to the top, SEO should be a must to include in your digital marketing strategy. On the other …

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Write a keyword-rich introduction about web crawlers

Keyword research is still useful for example but we now know that Google doesn 't want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

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Are search volumes affected by link exchanges

Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries. Use of this method suggests that management may not recognize the benefits of marketing communications. Effective marketing teams monitor and respond carefully to …

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Increase Organic Traffic by the manipulation of white hat SEO

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Attempting to change an image becomes necessary when target markets have begun to shrink or disappear or when the brand's image no longer matches industry trends …

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Reasons why marketers love non reciprocal links

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. A strategic marketing plan forms the basis for integrated marketing communications. The effects do not occur quickly. If your product pages are SEO optimized, your company and products appear higher …

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My thoughts on link building

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. Putting a Rel Author tag in all of your published …

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Small but important things to observe about keyword research

A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can't find what they're looking for they'll return to Google. Special interest and …

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Tactics around keywords

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Block segment analysis dictates the value of weight / ranking factors a web page is given for a set …

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The hidden agenda behind scraping

The output of the monitoring phase is sets of data, typically organized in monthly report summaries. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target …

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